Leading Performance Apparel Marketer Under Armour Unveils 'Hard-Hitting' Web Site

Jul 31, 2000, 01:00 ET from Under Armour

    BALTIMORE, July 31 /PRNewswire/ -- Under Armour, the innovator of "second
 skin" design in micro-fiber high performance apparel for athletes, today
 announced it is unveiling the company's Web site ( www.underarmour.com )
 featuring its full-line of products accompanied by "hard-hitting" animation
 and audio.
     "We're the leader in providing high performance gear for today's athlete,"
 Kevin Plank, founder and president said.  "Our web site personifies the Under
 Armour brand -- dynamic, leading edge and built for impact.  We appeal to the
 athlete who is looking to maximize their game.  Our shirts and shorts look,
 feel and perform unlike any others on the market today."
     The Web site features the company's full line of products, real time
 customer service, dealer locator, and catalog shopping capabilities, among
 others.  Under Armour will also be utilizing the site for on-going new product
 introduction and innovations.
     Under Armour products combine micro-fiber technology and design, better
 known as "second skin" -- a system that provides a tight fit without
 restricting movement.  In addition, once an athlete's body temperature rises
 and begins to sweat, fabric in Under Armour products pull the moisture away
 from the skin to the surface where it "beads" through and runs off the body.
     Under Armour products include five classifications that have application
 across all sports, regardless of conditions.  Products including Heat Gear,
 Loose Gear, All Season Gear, Turf Gear, Cold Gear and Street Gear.
     "Cotton t-shirts can absorb up to 3 lbs. of water during a game or a
 workout," Plank said.  "When you work out, you are going to sweat.  Our
 products weigh less than 6 to 8 ounces, fully saturated.  Our micro-fiber
 technology and fabrics are designed to not hold moisture and, in turn, not
 weigh you down. When a game can be decided by inches, the less you have
 weighing you down, the more likely you are to succeed."
     Plank says that Under Armour, a company directed by former athletes,
 continuously looks for ways to improve on fabric and technology to enhance
     "From the gridiron to the court, Under Armour will continue to provide
 athletes with the gear to succeed in their performance," Plank said.  "We
 pride ourselves in our ability to understand and deliver on what our customers
 are looking for.  The Under Armour team is close enough to the game to know
 what the needs are."
     In addition to the development of a new, state-of-the-art web site, the
 company currently outfits a combined 100 NFL, MLB and Division 1-A college
 football teams.  Under Armour spokespersons include such well-known athletes
 as: Zach Thomas, linebacker for the Miami Dolphins, Jake "The Snake" Plummer,
 quarterback for the Arizona Cardinals, Tony Boselli, offensive tackle for the
 Jacksonville Jaguars, Eric Karros, first baseman for the Los Angeles Dodgers,
 Mike Ammann, goalie for MLS New York/New Jersey Metrostars, National Lacrosse
 League great, Gary Gait and Ron Hornaday, NASCAR Busch Series driver, among
 other world-class professional and amateur athletes.  In addition, Under
 Armour is a primary sponsor of the NFL's sister league, the NFL Europe League,
 and its products were featured in the recent hit movie, "Any Given Sunday."
     Established in 1996, Under Armour was founded by Plank, a former football
 player at the University of Maryland.  Based in Baltimore, the company is
 actively involved in helping outfit professional and amateur athletes
 throughout the United States, Canada, Germany and Japan.  In addition to its
 Web site ( www.underarmour.com ), Under Armour products are available at
 retail outlets including: Hibbett Sports, Galyan's Trading Company,
 Gart Sports/Sport Mart, Shenk & Tittle, Chick's Sporting Goods, Sport Chalet,
 among other independent sporting good stores nationwide.  Individuals may
 request a catalog by calling 888-427-6687.

SOURCE Under Armour