Lisa Cramer recognized as one of the top five thought leaders in lead management

ATLANTA, Nov. 18 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com), a provider of on-demand lead management software and best practices that enable B2B marketers to automatically track, score, prioritize and nurture leads, announced today that its president and co-founder, Lisa Cramer, has been named among 2009's "Most Influential People" in sales lead management by the Sales Lead Management Association (SLMA).

"These men and women are creators of wealth and we recognize their contributions to this important field of managing sales leads," said James Obermayer, executive director of the Sales Lead Management Association.

SLMA is a professional organization dedicated to helping companies become more successful in the critical business process of managing sales leads. Nominations were solicited worldwide for the 50 most influential people in the field of sales lead management for 2009. Nominations included individuals in CRM, marketing automation, sales lead software, sales force automation, telemarketing, direct marketing, and database management firms, as well as lead management firms, consultants and authors. Not only was Cramer recognized as one of the 50 most influential sales lead managers, but she was also among the top five of all awarded thought leaders with the most votes.

"I am honored to receive this recognition from my peers," said Cramer. "Having been in sales and marketing roles for more than 20 years, lead management is something I'm a big believer in. Whether it's lead nurturing, marketing metrics/ROI or lead scoring, I have seen the results of effective lead management and its direct impact on a company's revenue. At LeadLife we'll continue to work with our customers on lead management best practices so they can gain these results, as well."

Cramer has dedicated her time and efforts to educating marketers and sales teams about the importance of lead management by sharing her knowledge of lead scoring and nurturing throughout the marketplace. With more than 20 years as a technology leader, Cramer is not only known for her thought leadership, but is well respected by her colleagues, peers and customers. With a true passion for lead management, she continuously strives to develop new ideas and best practices for marketers and sales teams worldwide.

For more information on the Sales Lead Management Association (SLMA), go to www.salesleadmgmtassn.com.

About LeadLife

LeadLife Solutions, Inc. is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on lead management and our best practices, please visit www.leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions

Back to top

RELATED LINKS
http://www.leadlife.com