Reject Prevention Technology to Help EDU Clients Avoid Dupes in Real Time

SALT LAKE CITY, July 18, 2011 /PRNewswire-iReach/ -- LeadTune, a leader in lead conversion technology, has entered into a formal agreement with Datamark to integrate its Rescue product into Datamark's LeadBin. The integration will allow all current and future Datamark clients to take advantage of LeadTune's reject prevention technology. 

"One of the biggest challenges faced by both lead buyers and sellers is managing rejected leads. Lead buyers want the most relevant leads not currently in their system, and sellers want to provide the lead to a school that will ultimately accept it.  LeadTune creates a win-win situation for lead buyers and sellers." said Chander Horsley, CEO of LeadTune.

With LeadTune Rescue, lead sellers query the LeadTune system in real-time (before they present school options to users) to predetermine which schools will ultimately accept or reject the lead. This prevents unwanted leads from being produced and creates reconciliation and media efficiencies for both schools and their vendors.

"LeadBin was created to streamline our client's lead management processes along with providing increased intelligence to make decisions, so integrating the Rescue product on behalf of our clients makes sense." said Tom Dearden, CEO of Datamark.

About Datamark

Since 1987, Datamark has provided innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, delivers full-service lead generation and management, and offers conversion-marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

About LeadTune

LeadTune was formed out of a desire to create a more efficient way for lead buyers and sellers to work together. Through LeadTune's predictive technologies both sides can safely provide each other the information needed to drive more optimal outcomes. For more information, visit www.leadtune.com.

Media Contact: Troy Jenkins LeadTune, 801-560-6303, troy@leadtune.com

SOURCE LeadTune

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