EVANSTON, Ill., Aug. 11, 2015 /PRNewswire/ -- Digital marketing agency Leapfrog recently announced the appointment of Matt Kelley as Senior Vice President, Consumer Journey, a newly created position reporting to CEO and co-founder Dave Husain. Kelley most recently served as Leapfrog's Senior Vice President, General Manager.
Kelley is charged with evolving and leading Leapfrog's Consumer Journey Practice. He will focus on driving a robust understanding of the consumer to deliver more relevant and personalized conversion experiences. Kelley will oversee the agency's Consumer Intelligence & Business Analytics, Media, and Call Center teams that drive the analysis, planning and execution of consumer journey optimizations across all relevant online and offline touch points.
"Matt and his team will be the voice of the consumer for Leapfrog," says Husain. "The consumer journey has long been at the heart of all the work we do to optimize brands' conversion marketing efforts. This new position and enhanced focus will allow us to accelerate innovation in this important area, making sure brands win more customers at every point of contact with consumers."
Kelley has more than twenty years of experience merging traditional marketing principles with digital marketing strategies, enabling brands to build a true multichannel understanding and presence. Kelley joined Leapfrog in 2003 as Senior Director, Client Services. During his tenure, he's been an active agent in building the agency's reputation for transforming consumer insights into actionable digital strategies and tactics for delivering higher value customers. Before joining Leapfrog, Kelley held account leadership positions at Leo Burnett, Ogilvy & Mather and DDB Needham/Tracy Locke.
Kelley's appointment follows recent news that Leapfrog released an enhanced version of their proprietary LFX Conversion Platform that offers marketers a fully scalable and integrated end-to-end digital suite of tools to optimize strategies and programs aimed at capturing new customers.
For two decades, Leapfrog (www.leapfrogonline.com) has led the industry in best practices related to the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that deliver business results. A data-driven approach and a culture of innovation allow them to deliver game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL and employs more than 140 data scientists, software and systems engineers, media planners, analysts, and brand marketers.