LeapFrog Enterprises Appoints TBWA\Chiat\Day Los Angeles As New Advertising Agency
EMERYVILLE, Calif., Aug. 24 /PRNewswire/ -- Following a competitive review, LeapFrog Enterprises, Inc. (NYSE: LF), a leading developer of innovative, technology-based educational products, today announced that it has appointed TBWA\Chiat\Day, Los Angeles as its new advertising agency responsible for the LeapFrog(R) learning brand. "The agency's depth of talent and proven capabilities make it an ideal partner," said Kathryn Olson, chief marketing officer, LeapFrog. "Not only has TBWA demonstrated effective creative and strategic thinking, but its ability to launch and build highly successful consumer brands in a global marketplace solidified its position as our new agency of record." "As a company defined by its mission to help children learn through engaging technology, LeapFrog stands out as one of the most innovative and admired educational brands in the world," said Carisa Bianchi, president, TBWA\Chiat\Day, Los Angeles. "We embrace the opportunity to build upon the brand's success and look forward to a long and productive partnership." About TBWA\Chiat\Day TBWA\Chiat\Day is part of TBWA Worldwide. U.S. clients include Absolut, adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti, Masterfoods, Nissan, Pennzoil, Sara Lee, Sprint-Nextel, PlayStation and Visa. TBWA Worldwide (http://www.tbwa.com) is the most-awarded agency network in the world (The Gunn Report, 2005) and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide. TBWA Worldwide is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. About LeapFrog LeapFrog Enterprises, Inc. (NYSE: LF) is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. Emeryville, California-based LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse curriculum programs are currently in classrooms across the U.S. with more than 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content.
SOURCE TBWA Worldwide
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