LeapFrog Enterprises Appoints TBWA\Chiat\Day Los Angeles As New Advertising Agency

Aug 24, 2006, 01:00 ET from TBWA Worldwide

    EMERYVILLE, Calif., Aug. 24 /PRNewswire/ -- Following a competitive
 review, LeapFrog Enterprises, Inc. (NYSE:   LF), a leading developer of
 innovative, technology-based educational products, today announced that it
 has appointed TBWA\Chiat\Day, Los Angeles as its new advertising agency
 responsible for the LeapFrog(R) learning brand.
     "The agency's depth of talent and proven capabilities make it an ideal
 partner," said Kathryn Olson, chief marketing officer, LeapFrog. "Not only
 has TBWA demonstrated effective creative and strategic thinking, but its
 ability to launch and build highly successful consumer brands in a global
 marketplace solidified its position as our new agency of record."
     "As a company defined by its mission to help children learn through
 engaging technology, LeapFrog stands out as one of the most innovative and
 admired educational brands in the world," said Carisa Bianchi, president,
 TBWA\Chiat\Day, Los Angeles. "We embrace the opportunity to build upon the
 brand's success and look forward to a long and productive partnership."
     About TBWA\Chiat\Day
     TBWA\Chiat\Day is part of TBWA Worldwide. U.S. clients include Absolut,
 adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti,
 Masterfoods, Nissan, Pennzoil, Sara Lee, Sprint-Nextel, PlayStation and
     TBWA Worldwide (http://www.tbwa.com) is the most-awarded agency network
 in the world (The Gunn Report, 2005) and is one of the fastest growing
 top-ten global agency networks. TBWA has 258 offices in 75 countries, and
 approximately 9,700 employees worldwide.
     TBWA Worldwide is a part of Omnicom Group Inc. (NYSE:   OMC)
 (http://www.omnicomgroup.com). Omnicom is a leading global advertising,
 marketing and corporate communications company. Omnicom's branded networks
 and numerous specialty firms provide advertising, strategic media planning
 and buying, direct and promotional marketing, public relations and other
 specialty communications services to over 5,000 clients in more than 100
     About LeapFrog
     LeapFrog Enterprises, Inc. (NYSE:   LF) is a leading designer, developer
 and marketer of innovative, technology-based learning products and related
 proprietary content, dedicated to making learning effective and engaging
 for all ages, at home and in schools, around the world. Emeryville,
 California-based LeapFrog has developed a family of learning platforms that
 come to life with more than 100 interactive software titles, covering
 important subjects such as phonics, reading, math, music, geography, social
 studies, spelling, vocabulary and science. In addition, the company has
 created more than 35 stand-alone educational products for children from
 birth to 16 years. LeapFrog's award-winning U.S. consumer products are
 available in six languages at major retailers in more than 25 countries
 around the world. The LeapFrog SchoolHouse curriculum programs are
 currently in classrooms across the U.S. with more than 200 interactive
 books and over 450 skill cards representing more than 6,000 pages of
 educational content.