LeapFrog Expands Successful Baby Products Line With Innovative Early Learning Products

New Products Offer Personalized Learning for Each Stage of

Baby's Growth and Development



May 23, 2005, 01:00 ET from LeapFrog Enterprises, Inc.

    ORLANDO, Fla., May 23 /PRNewswire-FirstCall/ -- At the annual Juvenile
 Products Manufacturers Association (JPMA) show held here today, LeapFrog
 Enterprises, Inc., (NYSE:   LF) a leading developer of innovative, educational
 products, showcased its 2005 line-up of LeapFrog Baby products.  Designed to
 allow parents to introduce early learning to their growing baby, the expanded
 line includes new products that enrich early learning with more
 personalization to match each baby's unique abilities and interests as they
 grow.
     LeapFrog's new baby products line includes the Learn-Around playground,
 LeapStages Infant Learning System, Learning Connections train, Hug and Learn
 Animal Globe, Learn-Along Leap, Lily and Piano, and Tad's First Feelings Book.
 Additionally, the LeapFrog Baby line is extending the top selling LittleTouch
 LeapPad family with four new learning toys. The second largest infant toy
 manufacturer in the United States, LeapFrog continues to extend its presence
 in the growing infant learning category.
     "The realization of the importance of early learning is well addressed by
 LeapFrog's extensive line of learning products for babies -- from newborns to
 toddlers," said Jerry Perez, president of LeapFrog.  "Parents trust LeapFrog
 to deliver products that are both engaging and provide the richest learning
 opportunities for their young children.  As with all of our award-winning
 learning products, we are guided by our Educational Advisory Board and
 comprehensive research in early development and cognitive learning."
 
     Learn-Around(TM) Playground -- The new Learn-Around Playground is an
 engaging activity center that links physical movements to learning connections
 as baby grows from six months to thirty-six months old. The fun-filled play
 center includes more than 45 interactive, built-in learning opportunities to
 stimulate babies as they develop from sitting and crawling to standing and
 cruising.  The playground will be available in Fall 2005 and has a MSRP of
 $59.99.
 
     LeapStages(TM) Infant Learning System -- The new LeapStages Infant
 Learning System is a stimulating activity system that will transform
 throughout a baby's first year based on the learning chosen to match each
 baby's abilities and interests.  There are four Learning Screens that move
 from 1) Classical Connections -- a lying down mode with music, lights, and
 black and white patterns; 2) Baby Senses -- lying down mode with real baby
 faces and music to encourage language development; 3) Word Play -- sitting up
 mode with colorful images and lights; and 4) Learning Songs -- standing up
 mode with lively melodies that promote language and memory development.  The
 LeapStages Infant Learning System will be available in Fall 2005 and has a
 MSRP of $34.99.
 
     Learning Connections(TM) Train -- For babies from age nine-months and up,
 the LeapFrog Baby line debuts the Learning Connections Train, a delightful
 train full of great hands-on learning with five cars and an engine that
 playfully introduce numbers, colors, animal names, animal sounds, music and
 other fun sounds.  The hands-on fun learning train teaches early math skills,
 early exploration and science, memory and creativity.  The train is now
 available and has a MSRP of $24.95.
 
     Hug and Learn(TM) Animal Globe -- For babies from six months and up, this
 new soft, interactive globe provides an engaging way to introduce animal
 names, animal sounds, world places and learning songs. The globe encourages
 physical exploration, world discovery and early reading through fun learning
 songs and different responses for every touch.  The globe is now available and
 has a MSRP of $17.99.
 
     Learn-Along(TM) Leap, Lily and Piano -- Leap and Lily are plush take-along
 characters that offer an interactive musical introduction to the alphabet,
 counting, colors and shapes through a rich tactile experience.  Infants from
 birth on up will discover letter and counting with every touch, squeeze or
 hug.  Piano is also a plush take-along with piano keys that play music.  Piano
 provides three learning modes to develop creativity, fine motor skills, and
 early math concepts.  The new plush take-along products are now available and
 have a MSRP of $9.99 for Leap and Lily, and $14.99 for Piano.
 
     Tad's First Feelings(TM) Book -- This soft, tactile book uses creative
 storytelling to explore feelings, emotions, expressions and empathy for babies
 from six months and up.  The book has three different modes (happy, sad, and
 sleepy) to provide an introduction to first words, feelings and learning
 songs.  The book is now available and has a MSRP of $14.99.
 
     LittleTouch(TM) LittleTouch(TM) LeapPad (R) Products -- The top-selling
 infant learning platform from LeapFrog is expanding with four new learning
 toys that feature favorite characters from the LittleTouch LeapPad books to
 reinforce and extend learning beyond the book.
 
     -- The Roll and Rhyme(R) Learning Lion / Roll and Rhyme Learning Elephant
        are based on the book "If I Were ... " and introduce colors, body parts
        and shapes through fun learning songs.  The products are now available
        and have a MSRP of $15.99 each.
     -- Counting House is based on the book "One Bear in the Bedroom" and
        introduces infants and toddlers to counting from one to five.  It is
        now available and has a MSRP of $14.99.
     -- LuLu the Letter Spinning Spider(TM), a new book for the platform, has a
        learning screen on her chest that playfully spins to introduce infants
        and toddlers to the alphabet.  The new product is available now and has
        a MSRP of $19.99.
 
     About LeapFrog
     LeapFrog Enterprises, Inc. is a leading designer, developer and marketer
 of innovative, technology-based learning products and related proprietary
 content, dedicated to making learning effective and engaging for all ages, at
 home and in schools, around the world. The company was founded in 1995 and is
 based in Emeryville, California. LeapFrog has developed a family of learning
 platforms that come to life with more than 100 interactive software titles,
 covering important subjects such as phonics, reading, writing, math, music,
 geography, social studies, spelling, vocabulary and science. In addition, the
 company has created more than 35 stand-alone educational products for children
 from birth to 16 years. LeapFrog's award-winning U.S. consumer products are
 available in six languages at major retailers in more than 25 countries around
 the world. The LeapFrog SchoolHouse curriculum programs are currently in
 classrooms across the U.S. with over 200 interactive books and over 450 skill
 cards representing more than 6,000 pages of educational content. LeapFrog
 SchoolHouse(TM) products have won numerous awards from the education industry,
 including the Golden Lamp Award and Distinguished Achievement Award from the
 Association of Educational Publishers, the Award of Excellence from Technology
 & Learning magazine and the Teacher's Choice Award from Learning magazine.
 
     NOTE:  LEAPFROG, LEAPFROG SCHOOLHOUSE, LEAPFROG BABY, LEAPPAD,
 LITTLETOUCH, LEAPSTAGES, LEARNING CONNECTIONS, HUG & LEARN, LEARN-ALONG, TAD'S
 FIRST FEELINGS, ROLL & RHYME, and LULU THE LETTER SPINNING SPIDER are
 trademarks or registered trademarks of LeapFrog Enterprises, Inc.
 
 

SOURCE LeapFrog Enterprises, Inc.
    ORLANDO, Fla., May 23 /PRNewswire-FirstCall/ -- At the annual Juvenile
 Products Manufacturers Association (JPMA) show held here today, LeapFrog
 Enterprises, Inc., (NYSE:   LF) a leading developer of innovative, educational
 products, showcased its 2005 line-up of LeapFrog Baby products.  Designed to
 allow parents to introduce early learning to their growing baby, the expanded
 line includes new products that enrich early learning with more
 personalization to match each baby's unique abilities and interests as they
 grow.
     LeapFrog's new baby products line includes the Learn-Around playground,
 LeapStages Infant Learning System, Learning Connections train, Hug and Learn
 Animal Globe, Learn-Along Leap, Lily and Piano, and Tad's First Feelings Book.
 Additionally, the LeapFrog Baby line is extending the top selling LittleTouch
 LeapPad family with four new learning toys. The second largest infant toy
 manufacturer in the United States, LeapFrog continues to extend its presence
 in the growing infant learning category.
     "The realization of the importance of early learning is well addressed by
 LeapFrog's extensive line of learning products for babies -- from newborns to
 toddlers," said Jerry Perez, president of LeapFrog.  "Parents trust LeapFrog
 to deliver products that are both engaging and provide the richest learning
 opportunities for their young children.  As with all of our award-winning
 learning products, we are guided by our Educational Advisory Board and
 comprehensive research in early development and cognitive learning."
 
     Learn-Around(TM) Playground -- The new Learn-Around Playground is an
 engaging activity center that links physical movements to learning connections
 as baby grows from six months to thirty-six months old. The fun-filled play
 center includes more than 45 interactive, built-in learning opportunities to
 stimulate babies as they develop from sitting and crawling to standing and
 cruising.  The playground will be available in Fall 2005 and has a MSRP of
 $59.99.
 
     LeapStages(TM) Infant Learning System -- The new LeapStages Infant
 Learning System is a stimulating activity system that will transform
 throughout a baby's first year based on the learning chosen to match each
 baby's abilities and interests.  There are four Learning Screens that move
 from 1) Classical Connections -- a lying down mode with music, lights, and
 black and white patterns; 2) Baby Senses -- lying down mode with real baby
 faces and music to encourage language development; 3) Word Play -- sitting up
 mode with colorful images and lights; and 4) Learning Songs -- standing up
 mode with lively melodies that promote language and memory development.  The
 LeapStages Infant Learning System will be available in Fall 2005 and has a
 MSRP of $34.99.
 
     Learning Connections(TM) Train -- For babies from age nine-months and up,
 the LeapFrog Baby line debuts the Learning Connections Train, a delightful
 train full of great hands-on learning with five cars and an engine that
 playfully introduce numbers, colors, animal names, animal sounds, music and
 other fun sounds.  The hands-on fun learning train teaches early math skills,
 early exploration and science, memory and creativity.  The train is now
 available and has a MSRP of $24.95.
 
     Hug and Learn(TM) Animal Globe -- For babies from six months and up, this
 new soft, interactive globe provides an engaging way to introduce animal
 names, animal sounds, world places and learning songs. The globe encourages
 physical exploration, world discovery and early reading through fun learning
 songs and different responses for every touch.  The globe is now available and
 has a MSRP of $17.99.
 
     Learn-Along(TM) Leap, Lily and Piano -- Leap and Lily are plush take-along
 characters that offer an interactive musical introduction to the alphabet,
 counting, colors and shapes through a rich tactile experience.  Infants from
 birth on up will discover letter and counting with every touch, squeeze or
 hug.  Piano is also a plush take-along with piano keys that play music.  Piano
 provides three learning modes to develop creativity, fine motor skills, and
 early math concepts.  The new plush take-along products are now available and
 have a MSRP of $9.99 for Leap and Lily, and $14.99 for Piano.
 
     Tad's First Feelings(TM) Book -- This soft, tactile book uses creative
 storytelling to explore feelings, emotions, expressions and empathy for babies
 from six months and up.  The book has three different modes (happy, sad, and
 sleepy) to provide an introduction to first words, feelings and learning
 songs.  The book is now available and has a MSRP of $14.99.
 
     LittleTouch(TM) LittleTouch(TM) LeapPad (R) Products -- The top-selling
 infant learning platform from LeapFrog is expanding with four new learning
 toys that feature favorite characters from the LittleTouch LeapPad books to
 reinforce and extend learning beyond the book.
 
     -- The Roll and Rhyme(R) Learning Lion / Roll and Rhyme Learning Elephant
        are based on the book "If I Were ... " and introduce colors, body parts
        and shapes through fun learning songs.  The products are now available
        and have a MSRP of $15.99 each.
     -- Counting House is based on the book "One Bear in the Bedroom" and
        introduces infants and toddlers to counting from one to five.  It is
        now available and has a MSRP of $14.99.
     -- LuLu the Letter Spinning Spider(TM), a new book for the platform, has a
        learning screen on her chest that playfully spins to introduce infants
        and toddlers to the alphabet.  The new product is available now and has
        a MSRP of $19.99.
 
     About LeapFrog
     LeapFrog Enterprises, Inc. is a leading designer, developer and marketer
 of innovative, technology-based learning products and related proprietary
 content, dedicated to making learning effective and engaging for all ages, at
 home and in schools, around the world. The company was founded in 1995 and is
 based in Emeryville, California. LeapFrog has developed a family of learning
 platforms that come to life with more than 100 interactive software titles,
 covering important subjects such as phonics, reading, writing, math, music,
 geography, social studies, spelling, vocabulary and science. In addition, the
 company has created more than 35 stand-alone educational products for children
 from birth to 16 years. LeapFrog's award-winning U.S. consumer products are
 available in six languages at major retailers in more than 25 countries around
 the world. The LeapFrog SchoolHouse curriculum programs are currently in
 classrooms across the U.S. with over 200 interactive books and over 450 skill
 cards representing more than 6,000 pages of educational content. LeapFrog
 SchoolHouse(TM) products have won numerous awards from the education industry,
 including the Golden Lamp Award and Distinguished Achievement Award from the
 Association of Educational Publishers, the Award of Excellence from Technology
 & Learning magazine and the Teacher's Choice Award from Learning magazine.
 
     NOTE:  LEAPFROG, LEAPFROG SCHOOLHOUSE, LEAPFROG BABY, LEAPPAD,
 LITTLETOUCH, LEAPSTAGES, LEARNING CONNECTIONS, HUG & LEARN, LEARN-ALONG, TAD'S
 FIRST FEELINGS, ROLL & RHYME, and LULU THE LETTER SPINNING SPIDER are
 trademarks or registered trademarks of LeapFrog Enterprises, Inc.
 
 SOURCE  LeapFrog Enterprises, Inc.