Leapfrog to Launch the Fly Pentop Computer - A Totally New Consumer Electronics Platform Technology-based Educational Products Leader Creates New Market With a Focus

on Tween Lifestyle



    NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc.
 (NYSE:   LF), a leading developer of innovative technology-based educational
 products, today announced a bold new corporate initiative with the launch of
 an innovative computing platform -- the FLY(TM) pentop computer.  This new
 technology platform is designed to bring computer interactivity to the most
 prolific and easiest-to-use interface of all -- pen and paper. The FLY pentop
 computer is the first consumer electronics device to give users real-time
 audio feedback as they write and draw on special FLY paper, making what you
 write, really work.
     A user of the FLY platform will be able to write on a piece of paper and
 then interact with the writing directly on the paper.  For instance, a FLY
 pentop computer user can draw a calculator, touch the handwritten digits and
 functions to perform an operation -- then hear the answer announced from the
 FLY platform.  A user also can write a word in English and hear it translated
 into Spanish, or draw a piano keyboard and play it.
     At the core of the product are a variety of state-of-the-art technologies
 including optical scanning technology licensed from Anoto, a widely acclaimed
 industry leader in digital pen technology.
     "The introduction of the FLY pentop computer is an important milestone for
 LeapFrog as we strategically extend our successful learning products line into
 new markets, new technologies, and to broader audiences," explained LeapFrog
 President Jerry Perez. "The FLY pentop computer strongly positions us to
 establish and grow a completely new market segment with broad potential for
 core FLY products and a tremendous range of application opportunities for both
 LeapFrog and for companies that will support this new platform."
     "The FLY platform heralds the birth of a new industry market --
 paper-based computing. With 'intelligent' technology, the FLY pentop computer
 will assist people of all ages in the mastery of core academic subjects and
 provide a new genre of entertainment," said Jim Marggraff, the father of the
 LeapPad(R) learning system, the visionary behind the FLY pentop computer and
 LeapFrog's Executive Vice President of Worldwide Content.
 
     Cool Tween Applications
     With the FLY pentop computer, LeapFrog applies its deep roots in
 technology-based learning products to a range of innovative applications
 created for tweens to learn, communicate, and game. These paper/software
 applications make it cool, convenient and fun for tweens to get homework help
 in math or spelling, translate words into other languages, play baseball with
 interactive collectible playing cards, write in their journals, interactively
 master key concepts from school textbooks, compose music, and much more.
     "We've created an intuitive user interface that provides instant
 navigation, from a blank piece of paper to a user's desired application. Our
 initial set of tween learning tools and games are designed to alleviate
 critical educational pain points for tweens, and to provide easy access to
 information and entertainment in synch with a tweens' lifestyle," added
 Marggraff.
     Development of the FLY pentop computer was enhanced by a group of 50
 tweens, aged 8 to 13, known as the Quantum X Team.  These "kid developers"
 worked on a regular basis over the past year with LeapFrog product designers
 to provide input on the FLY platform and its applications.
 
     Product Information and Availability
     The FLY pentop computer will be available in Fall 2005 in the consumer
 electronics section of select retailers nationwide. The suggested retail price
 for the FLY pentop computer is expected to be approximately $99 and the
 suggested retail prices for applications are expected to range from $7.99 -
 $29.99.  Final suggested pricing will be announced prior to shipping.
 
     About LeapFrog
     LeapFrog Enterprises, Inc. (NYSE:   LF) is a leading designer, developer and
 marketer of innovative, technology-based learning products and related
 proprietary content, dedicated to making learning effective and engaging for
 all ages, at home and in schools, around the world. The company was founded in
 1995 and is based in Emeryville, California. LeapFrog has developed a family
 of learning platforms that come to life with more than 100 interactive
 software titles, covering important subjects such as phonics, reading,
 writing, math, music, geography, social studies, spelling, vocabulary and
 science. In addition, the company has created more than 35 stand-alone
 educational products for children from birth to 16 years.
     LeapFrog's award-winning U.S. consumer products are available in six
 languages at major retailers in more than 25 countries around the world. The
 LeapFrog SchoolHouse-curriculum programs are currently in classrooms across
 the U.S. with over 200 interactive books and over 450 skill cards representing
 more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM)
 products have won numerous awards from the education industry, including the
 Golden Lamp Award and Distinguished Achievement Award from the Association of
 Educational Publishers, the Award of Excellence from Technology & Learning
 magazine and the Teacher's Choice Award from Learning magazine.
 
     NOTE:  LEAPFROG, LEAPPAD and FLY are trademarks or registered trademarks
 of LeapFrog Enterprises, Inc.
 
      Contact:
      Jaeme Sines                        Shannon Eis
      LeapFrog Enterprises, Inc.         Kaplow Communications
      510-596-3497                       212-221-1713
      jsines@leapfrog.com                shannone@kaplowpr.com
 
 
 

SOURCE LeapFrog Enterprises, Inc.

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