NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc.
(NYSE: LF), a leading developer of innovative technology-based educational
products, today announced a bold new corporate initiative with the launch of
an innovative computing platform -- the FLY(TM) pentop computer. This new
technology platform is designed to bring computer interactivity to the most
prolific and easiest-to-use interface of all -- pen and paper. The FLY pentop
computer is the first consumer electronics device to give users real-time
audio feedback as they write and draw on special FLY paper, making what you
write, really work.
A user of the FLY platform will be able to write on a piece of paper and
then interact with the writing directly on the paper. For instance, a FLY
pentop computer user can draw a calculator, touch the handwritten digits and
functions to perform an operation -- then hear the answer announced from the
FLY platform. A user also can write a word in English and hear it translated
into Spanish, or draw a piano keyboard and play it.
At the core of the product are a variety of state-of-the-art technologies
including optical scanning technology licensed from Anoto, a widely acclaimed
industry leader in digital pen technology.
"The introduction of the FLY pentop computer is an important milestone for
LeapFrog as we strategically extend our successful learning products line into
new markets, new technologies, and to broader audiences," explained LeapFrog
President Jerry Perez. "The FLY pentop computer strongly positions us to
establish and grow a completely new market segment with broad potential for
core FLY products and a tremendous range of application opportunities for both
LeapFrog and for companies that will support this new platform."
"The FLY platform heralds the birth of a new industry market --
paper-based computing. With 'intelligent' technology, the FLY pentop computer
will assist people of all ages in the mastery of core academic subjects and
provide a new genre of entertainment," said Jim Marggraff, the father of the
LeapPad(R) learning system, the visionary behind the FLY pentop computer and
LeapFrog's Executive Vice President of Worldwide Content.
Cool Tween Applications
With the FLY pentop computer, LeapFrog applies its deep roots in
technology-based learning products to a range of innovative applications
created for tweens to learn, communicate, and game. These paper/software
applications make it cool, convenient and fun for tweens to get homework help
in math or spelling, translate words into other languages, play baseball with
interactive collectible playing cards, write in their journals, interactively
master key concepts from school textbooks, compose music, and much more.
"We've created an intuitive user interface that provides instant
navigation, from a blank piece of paper to a user's desired application. Our
initial set of tween learning tools and games are designed to alleviate
critical educational pain points for tweens, and to provide easy access to
information and entertainment in synch with a tweens' lifestyle," added
Development of the FLY pentop computer was enhanced by a group of 50
tweens, aged 8 to 13, known as the Quantum X Team. These "kid developers"
worked on a regular basis over the past year with LeapFrog product designers
to provide input on the FLY platform and its applications.
Product Information and Availability
The FLY pentop computer will be available in Fall 2005 in the consumer
electronics section of select retailers nationwide. The suggested retail price
for the FLY pentop computer is expected to be approximately $99 and the
suggested retail prices for applications are expected to range from $7.99 -
$29.99. Final suggested pricing will be announced prior to shipping.
LeapFrog Enterprises, Inc. (NYSE: LF) is a leading designer, developer and
marketer of innovative, technology-based learning products and related
proprietary content, dedicated to making learning effective and engaging for
all ages, at home and in schools, around the world. The company was founded in
1995 and is based in Emeryville, California. LeapFrog has developed a family
of learning platforms that come to life with more than 100 interactive
software titles, covering important subjects such as phonics, reading,
writing, math, music, geography, social studies, spelling, vocabulary and
science. In addition, the company has created more than 35 stand-alone
educational products for children from birth to 16 years.
LeapFrog's award-winning U.S. consumer products are available in six
languages at major retailers in more than 25 countries around the world. The
LeapFrog SchoolHouse-curriculum programs are currently in classrooms across
the U.S. with over 200 interactive books and over 450 skill cards representing
more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM)
products have won numerous awards from the education industry, including the
Golden Lamp Award and Distinguished Achievement Award from the Association of
Educational Publishers, the Award of Excellence from Technology & Learning
magazine and the Teacher's Choice Award from Learning magazine.
NOTE: LEAPFROG, LEAPPAD and FLY are trademarks or registered trademarks
of LeapFrog Enterprises, Inc.
Jaeme Sines Shannon Eis
LeapFrog Enterprises, Inc. Kaplow Communications
SOURCE LeapFrog Enterprises, Inc.