Leapster GS™ Wins Oppenheim Toy Portfolio Platinum Seal
LeapFrog's ultimate learning video game system honored as Best Toy of 2012
EMERYVILLE, Calif., Oct. 10, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapsterGS™ received the 2012 Platinum Best Toy award from the Oppenheim Toy Portfolio, LeapFrog's third award this year. LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. Educators, kids and parent testers evaluated hundreds of submissions and hand selected LeapsterGS as the most engaging product and the best content for kids.
The Oppenheim Toy Portfolio, led by industry veterans Joanne and Stephanie Oppenheim, is the leading resource and guide to the best in children's entertainment. Since 1997, the Oppenheim Toy Portfolio has awarded LeapFrog with more than 65 awards – more than any other learning company in the industry. The recently launched LeapPad2™ and the Tag™ World Map Jumbo Puzzle were also recognized this year with Platinum awards, the highest accolade given by the Oppenheim Toy Portfolio.
"The LeapsterGS got the highest marks from both parents and kids," said Stephanie Oppenheim, publisher of the Oppenheim Toy Portfolio. "Our kid testers loved the graphics and the engaging games, and parents were thrilled that the LeapsterGS library had real value and educational content. The ability to customize the content to match where their kids are academically made this a stand out product."
"It is an incredible honor to be awarded the highest recognition of the Oppenheim Toy Portfolio Platinum seal for LeapsterGS," said John Barbour, chief executive officer at LeapFrog. "LeapsterGS takes learning through gaming to a whole new level. Kids love LeapsterGS for the motion-based play, built-in camera and video recorder and aspirational form factor, while parents trust and love the learning library of games, videos, music and more. Our highly experienced team of learning experts has reviewed and approved the content to ensure kids are immersed in our hundreds of games as they build important academic and life skills."
LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls. LeapsterGS has an extensive library of hundreds of games, videos, music and more that are carefully reviewed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.
LeapsterGS is sold at MSRP $69.99 and is recommended for children 4 to 9 years. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapsterGS is available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland mid-August, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for the LeapsterGS platform. For more information on LeapsterGS, visit leapfrog.com/LeapsterGS.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.
About Oppenheim Toy Portfolio
Founded in 1989 by child development and toy experts, Joanne Oppenheim and her daughter Stephanie Oppenheim, as the leading independent guide to children's media. The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Their findings can be found at www.toyportfolio.com. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show.
SOURCE LeapFrog Enterprises, Inc.
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