NEW YORK, Aug. 16, 2016 /PRNewswire/ -- The way customers buy today has completely changed. Primarily digital, buyers have access to more information, are more savvy and are extremely selective in the information and the content that they consume online.
According to CEB1, the average customer completes up to two-thirds of their decision making process prior to engaging with a company directly for a purchase. To meet the evolving needs of buyers and effectively insert brands into the consideration phase, PR and marketing communications professionals need to engage and adapt to the new buying cycle by sharing informative and transparent content in conjunction with marketing campaigns.
- How to influence buyer behavior through authentic content
- The evolution of earned media, and how to harness it
- The role of distribution as the missing link to any content plan
As buyer behavior continues to evolve, communications professionals need to re-examine their strategies to incorporate storytelling tactics that reach audiences with the right content at the right time.
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