SAN LUIS OBISPO, Calif., Feb. 21, 2012  /PRNewswire/ -- Learning Resources, a leading global manufacturer of hands-on educational materials, has made a significant shift in their online business strategy, moving to retail-integrated eCommerce. Through its partnership with Shopatron, Learning Resources is now able to give orders completed on their website to their retail partners for delivery to the consumer, rather than fulfilling consumer orders directly.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Learning Resources provides resources and materials for imaginative play and developmental exploration to classrooms and homes across the world. After selling direct to consumers online for 13 years, the company determined that their successful eCommerce operations were straining brick-and-mortal retail relationships. With a network of thousands of retailers throughout 80 countries, these retail relationships were critical to the company's success.

"We realized early on that eCommerce would be critical to our overall sales strategy," said Jennifer Jens, Senior Merchandising Specialist at Learning Resources. "However, selling directly to consumers meant we were inadvertently cutting out our retailers. With Shopatron's solution, we are able to capture sales online, but have our orders fulfilled by our retail partners. In this way, we can use eCommerce to strengthen our retail relationships instead of harming them."

The Learning Resources website features extensive product information, videos and other resources to help customers get the most out of their comprehensive product line. And now, both teachers and parents can enjoy the added convenience of in-store pickup delivery options—options made possible by Shopatron's network of over 18,000 retailers that service orders on the eCommerce exchange.

"We find that many companies who have had a similar experience launch eCommerce for the benefit of their customers, and end up being very successful—only to find that this success comes at a cost to their retailers," said Mark Grondin, Shopatron SVP of Marketing. "Fortunately, our retail-integrated model not only eliminates distribution channel conflict, it also enables companies like Learning Resources to increase their sales both online and in-stores. Because every online sale moves product off the shelves of retailers, it's a win-win for the consumer, the retailer and the brand."

To learn more about Shopatron, visit www.ecommerce.shopatron.com, or call 866-625-5050.

About Learning Resources

Learning Resources®, headquartered in Vernon Hills, IL, is a leading global manufacturer of innovative, hands-on educational products in the areas of early childhood, mathematics, science, reading, Spanish language, English language and teacher resources. The company's 1,200+ high-quality products are sold in more than 80 countries, serving children and their families, and the preschool, kindergarten, primary, and middle school markets. To learn more, visit http://www.learningresources.com.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit http://ecommerce.shopatron.com.

SOURCE Shopatron

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