Legal Sea Foods Makes a Splash with Redesigned Accessible Website

Sep 14, 2005, 01:00 ET from Legal Sea Foods

    BOSTON, Sept. 14 /PRNewswire/ -- Fans of Legal Sea Foods are riding a new
 wave of convenience when surfing the company's redesigned website.  A fresh
 and clean navigation bar is the key to welcome upgrades on every page of  Legal Sea Foods is the first restaurant company
 in the nation with a website certified by the National Federation of the
 Blind.  This means that all users can view and access information on the
 site's pages, regardless of personal handicap or equipment limitations.
     Legal's web program underwent an exhaustive overhaul to accomplish these
 gains.  Working with SplitStream Technologies of Westwood, MA, the company
 analyzed guest usage and tailored the site for their convenience.  According
 to Legal's President and CEO, Roger Berkowitz, "We noticed customers used
 parts of the site more than others, so we developed a program to highlight
 those sections of greatest interest.  And we've added new features that we
 think will be extremely helpful."
     As the first restaurant company to host a website that has been certified
 by the National Federation of the Blind, Legal Sea Foods continues to be an
 industry trailblazer.  The site exceeds the Section 508 government standard
 for full accessibility by people with disabilities.  "Our development of an
 accessible website is not only good business but it is the right thing to do,"
 noted Dr. David Ticchi, Special Assistant to the President.  "This move is
 indicative of Legal's commitment to our Core Values, and reflects our effort
 to be the industry leader in all we do."
     The most frequently viewed sections on the former site were the Restaurant
 Locator and Careers.  Those two pages are prominently displayed on the new
 home page.  Material embedded within each tab has also been completely
 upgraded and expanded.  Other entertaining new options include "Featured Fish"
 hosted by Rich Vellante, Legal's Executive Chef, and "Featured Wine" presented
 by Sandy Block, the company's Master of Wine.
     A live Webcam displays the view from Legal's headquarters on the
 waterfront in historic Boston Harbor.
     Recipes, Legal trivia, and archival photos of the legendary restaurant
 company are also available for web users.  Planned additions to the new site
 include an interactive kids section and a Legal Sea Foods "time Wave"
 highlighting milestones in the company's development from tiny local upstart
 to dining giant with a national reputation.  Legal Sea Foods was named "Most
 Popular Restaurant" in Boston by the Zagat Dining Guide for two consecutive
 years, "#1 Family Friendly" by Child Magazine, and among Bon Appetit's "Top 10
 Tried and True Dining Experiences in America."
     Legal Sea Foods, a company known for quality and freshness throughout its
 31 East Coast locations, is super-convenient for online shoppers, as well.
 The new web design makes it easy to order live lobsters and gourmet seafood
 gift packages, which can be shipped overnight anywhere in the continental
 United States.
     Lavish photos and full descriptions of Legal's gift offerings can be found

SOURCE Legal Sea Foods