Leger Marketing Changes Name
MONTREAL, June 20, 2013 /CNW Telbec/ - In order to better reflect the scope and diversity of services offered by the company, Leger Marketing announces that it will now be known as Leger, The Research Intelligence Group.
This decision will harmonize the brand in the wake of seven acquisitions in Canada, the United States and Europe. With 600 employees across its 10 offices in Canada, the United States and Europe, as well as its WIN network partners in more than 100 countries, Leger has not only grown to be the largest Canadian-owned company in its sector, but also an internationally recognized brand.
The new name allows Leger to showcase its unique expertise not only in polling, market research and information technology, but also in business consulting and strategies in the fields of customer satisfaction, positioning, brand management, communication efficiency, corporate reputation, social acceptability, crisis management and customer experience.
"The world has changed. Stakeholders have changed, along with businesses and organization's needs. Leger is changing too, adapting to its client's needs and now offers more strategic insights" mentioned Jean-Marc Leger, CEO.
During the past 26 years, Leger is proud to have contributed to the successes of prestigious clients, including AT&T, AXA, Bank of Montreal, BlackBerry, Boston Pizza, CIBA, Couche-Tard/Circle K, Cirque du Soleil, Credit Suisse, Government of Canada, GSK, GSMA, ING, Jean Coutu, Johnson & Johnson, Lassonde, LCBO, LG, L'Oreal, Loblaws, Loyalty One, Marriott, Master Card, Merck, Microsoft, Migros, MTS-Allstream, Nestle, Price Waterhouse, Pfizer, Quebecor, Rona, Samsung, SAQ, Scientific Games, Sears, Staples, Sun Life, Target, Toyota, Unilever and WestJet.
SOURCE Leger, The Research Intelligence Group
Image with caption: "The Research Intelligence Group (CNW Group/Leger, The Research Intelligence Group)". Image available at: http://photos.newswire.ca/images/download/20130620_C2013_PHOTO_EN_28318.jpg