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LEGO Systems, Inc. Launches New Constructible Board Game Based on The Hobbit: An Unexpected Journey

- LEGO® Games Celebrates Bringing The Hobbit™ to Life in its Collection of Build-and-Play Board Games with Interactive Giveaway on Facebook -

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ENFIELD, Conn., Oct. 2, 2012 /PRNewswire/ -- LEGO Systems, Inc. today announced retail availability of LEGO® Games The Hobbit: An Unexpected Journey, the newest addition to its portfolio of constructible board games based on the film premiering December 14, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). The company will launch a virtual "Roll to Win Giveaway" on the LEGO Games Facebook page starting October 8, 2012.

Fans who are eagerly awaiting the film can now experience a most unexpected journey in the form of a board game that can be built, played and changed. True to the LEGO Games experience, players must first build the game and the die using the LEGO bricks and elements provided, then choose from microfigure characters Gandalf, Dwalin, Kili or Fili to search for 10 missing Dwarves and help Bilbo Baggins on his trek. The player who finds the most Dwarves wins the game. The newest addition to the LEGO Games collection, suggested for players ages seven and up, is now available in the board game aisles of most toy, discount merchandise and specialty stores nationwide for $34.99.

To celebrate the game's launch, the LEGO Games will host The Hobbit "Roll to Win Giveaway" on the LEGO Games' Facebook page. Beginning October 8, fans will be able to roll a virtual dice for the chance to win a variety of prizes, including a grand prize package of LEGO The Hobbit: An Unexpected Journey board game, a LEGO Games gameplay hosting kit, all new LEGO The Hobbit: An Unexpected Journey construction sets and two movie ticket vouchers to see the movie on the big screen. The grand prize winner will be announced in conjunction with the film release on December 14. Fans can visit Facebook.com/LEGOGames to play.

"We're thrilled to be partnering with Warner Bros. Consumer Products to add a unique board game-play experience alongside of our construction toys collection based on the film," said Christian Thor Larsen, senior brand director, LEGO Systems, Inc. "Fans are sure to enjoy interacting with characters and stories from The Hobbit: An Unexpected Journey in LEGO Games form, and we're excited to take fan enthusiasm to the next level with our Facebook giveaway."

The LEGO Games collection caters to a wide range of ages, play types and price points. Each board game provides everything needed to start building and playing right out of the box, including customizable LEGO dice and separate building and game play instructions. LEGO Games are designed to be a new game every time they are played, encouraging children of all ages to build the game differently or change the rules and dice to keep the game play fresh and exciting.  Visit http://games.LEGO.com or 'Like' LEGO Games on Facebook.

About The Hobbit Trilogy

A production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), "The Hobbit: An Unexpected Journey" is the first of three films from filmmaker Peter Jackson, the Academy Award-winning director of "The Lord of the Rings" Trilogy.  The screenplay for "The Hobbit: An Unexpected Journey" is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro.  Jackson is also producing the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh.  The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers. 

"The Hobbit: An Unexpected Journey" and the second and third films of the trilogy are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures, with New Line managing production.  Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM. 

"The Hobbit: An Unexpected Journey" will be released on December 14, 2012, with the second film, "The Hobbit: The Desolation of Smaug," releasing December 13, 2013, and the third film, "The Hobbit: There and Back Again," slated for July 18, 2014.    

© Warner Bros. Entertainment Inc.  All rights reserved.  THE HOBBIT: AN UNEXPECTED JOURNEY, THE HOBBIT: THE DESOLATION OF SMAUG, THE HOBBIT: THERE AND BACK AGAIN, The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.

(s12)

About LEGO Systems, Inc.

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children.  Visit the virtual LEGO world at www.LEGO.com

LEGO, the LEGO logo and the minifigure are trademarks of the LEGO Group.  © 2012 The LEGO Group.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

WB SHIELD: ™ & © Warner Bros. Entertainment Inc.

 

SOURCE LEGO Systems, Inc.



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http://www.LEGO.com

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