Leo Burnett Brings on Former McCann Executive to Lead Global Kellogg's Business
CHICAGO, Nov. 1, 2011 /PRNewswire/ -- Leo Burnett Worldwide today announced the hire of Matthew Scholes as Executive Vice President, Worldwide Account Director. Scholes will lead the agency's global marketing efforts for Kellogg's.
"This move feels a bit like coming home. I grew up with Kellogg's and its brands and have many great friends and colleagues there. And Leo Burnett is an agency I have always competed with and respected deeply, so it's exciting to be joining such a strong team to work on a piece of business I love," Scholes said.
Scholes joins Leo Burnett Worldwide from McCann Worldgroup in London where he was a global account director for Nestle. Prior to McCann, Scholes led JWT's Kellogg's business globally from London. He also served as managing director of JWT Canada, where he worked to make the agency the most recognized office in the JWT network. Scholes brings his expertise to Leo Burnett through his work with blue chip clients such as Unilever, Pfizer and Boots, Britain's leading pharmacy.
"Matt brings a tremendous amount of category experience and a proven track record of innovation with big, global brands," said Tom Bernardin, CEO, Leo Burnett Worldwide. "His passion for great creativity and strong client relationships will help build upon our strong foundation with Kellogg. We look forward to his contributions to Kellogg and to our own brand."
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett Worldwide