Leo Burnett Names World-Class Creative Leadership Team for Buick-Pontiac-GMC

Hires McHugh, Taps Cruz, Wyville and Loew to Lead Each Brand

Sep 20, 2007, 01:00 ET from Leo Burnett

    CHICAGO, Sept. 20 /PRNewswire/ -- Leo Burnett today announced a new
 team of creative leaders that will oversee its Buick-Pontiac-GMC assignment
 as of October 1.
     Joining Leo Burnett as EVP with responsibility for GMC will be Peter
 McHugh, 52. McHugh was most recently chief creative officer and a managing
 partner of Carmichael Lynch in Minneapolis, where over two years he brought
 in key new hires from as far away as Mumbai and Sao Paulo and improved the
 quality of work for clients such as Porsche North America, AG Edwards and
 Northwest Airlines, winning a record five Kelly Awards and Harley Davidson
 its first-ever Cannes Lion. Before joining Carmichael Lynch he was
 executive creative director and partner at 180/Amsterdam, where he helped
 win adidas' consolidated global business in partnership with TBWA and put
 180 among the three "Agency of the Year" nominees at Cannes in 2004.
     Over the course of his career, McHugh has been singled out as one of
 the top 10 creative directors in the world by Creativity Magazine and has
 won numerous creative accolades during stints as group creative director at
 Fallon Minneapolis, executive creative director at Chiat/Day Toronto and a
 creative director at Y&R Chicago.
     The agency also named a creative team from within its ranks to serve as
 creative leads on Buick. SVP Creative Directors Jon Wyville, 42 and Dave
 Loew, 39, who recently joined Leo Burnett Chicago from Y&R Chicago in
 March, will serve as creative leads on the Buick assignment. At Y&R, they
 created award-winning work for Miller Brewing Company, NASCAR and Sears.
 Additionally, Wyville worked as the Groupe Creative Director on BMW at
 Fallon from 2004 to 2005. In addition to being Emmy finalists, the duo has
 won nine Cannes Lions, nine One Show Pencils, nine Clios and a respectful
 collection of Mercury Awards, Andys and Kellys. Since joining Burnett,
 they've worked across the agency's portfolio and supported new business
     Additionally, Leo Burnett will continue to service the Pontiac business
 under the leadership of SVP/Group Creative Director Jeff Cruz, 37. Going
 forward, Cruz will oversee all creative for the brand as former Leo Burnett
 Detroit Executive Creative Director Tor Myhren takes on a role outside the
 agency. Cruz has worked on Pontiac since 2000 and was promoted to group
 creative director on the business in 2006. He's been the driver behind
 Pontiac's annual NCAA campaign and helped guide its MySpace, Pontiac Garage
 in Times Square and Second Life Motorati Island initiatives, and in doing
 so won two coveted Gold Cannes Lions.
     "It goes without saying that with these new appointments, we're
 staffing General Motors with the highest caliber creative talent in the
 industry," said Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.
 "Jeff has been instrumental in delivering some of the most innovative
 marketing in the category on Pontiac's behalf. Jon and Dave are
 fantastically talented and bring a wealth of experience to the Buick brand.
 And Peter needs no introduction --- he helped shape 180/Amsterdam into the
 creative force it is today, and in the process, produced some of the best
 creative in the world. I am personally delighted he's joining Leo Burnett."
     McHugh and the GMC creative team will be based in Los Angeles. This new
 Leo Burnett service office will be dedicated to GM and will interface with
 Leo Burnett Chicago, where Wyville, Loew and the Buick creative team will
 be based, and Leo Burnett Detroit, where the agency's Buick-Pontiac-GMC
 leadership team will reside and Cruz and the Pontiac group will continue to
 be based. McHugh, Wyville and Loew will work in close partnership with
 their creative counterpart at Digitas, SVP/Creative Rob Rizzo, and with the
 broader integrated Publicis Groupe team, including Digitas and other sister
 companies Vigilante, Lapiz, GM Planworks and MartinJay Retail, to service
 the BPG assignment.
     About Leo Burnett Worldwide -- http://www.leoburnett.com
     Leo Burnett Worldwide, comprising the Leo Burnett brand agency and
 marketing partner Arc Worldwide, is one of the world's largest agency
 networks and a subsidiary of Publicis Groupe
 (http://www.publicisgroupe.com), the world's fourth-largest communications
 company. LBW holds people at the center of its strategic thinking,
 technological innovation and creative ideas, focusing first and foremost on
 human behavior before attempting to tell a brand's story.
     With this approach, LBW ensures that people who buy into client brands
 believe in them all the more. With expertise in mass advertising and
 digital, promotional and retail marketing, LBW partners with blue-chip
 clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald's, Procter
 & Gamble and Samsung. The company has won more advertising awards for
 campaign effectiveness than any other agency in the last six years in the
 U.S., has been heralded as a "pioneer on the frontier of marketing", and
 continues to be ranked as one of the world's top five creatively awarded
 networks worldwide.

SOURCE Leo Burnett