CHICAGO, Sept. 20 /PRNewswire/ -- Leo Burnett today announced a new
team of creative leaders that will oversee its Buick-Pontiac-GMC assignment
as of October 1.
Joining Leo Burnett as EVP with responsibility for GMC will be Peter
McHugh, 52. McHugh was most recently chief creative officer and a managing
partner of Carmichael Lynch in Minneapolis, where over two years he brought
in key new hires from as far away as Mumbai and Sao Paulo and improved the
quality of work for clients such as Porsche North America, AG Edwards and
Northwest Airlines, winning a record five Kelly Awards and Harley Davidson
its first-ever Cannes Lion. Before joining Carmichael Lynch he was
executive creative director and partner at 180/Amsterdam, where he helped
win adidas' consolidated global business in partnership with TBWA and put
180 among the three "Agency of the Year" nominees at Cannes in 2004.
Over the course of his career, McHugh has been singled out as one of
the top 10 creative directors in the world by Creativity Magazine and has
won numerous creative accolades during stints as group creative director at
Fallon Minneapolis, executive creative director at Chiat/Day Toronto and a
creative director at Y&R Chicago.
The agency also named a creative team from within its ranks to serve as
creative leads on Buick. SVP Creative Directors Jon Wyville, 42 and Dave
Loew, 39, who recently joined Leo Burnett Chicago from Y&R Chicago in
March, will serve as creative leads on the Buick assignment. At Y&R, they
created award-winning work for Miller Brewing Company, NASCAR and Sears.
Additionally, Wyville worked as the Groupe Creative Director on BMW at
Fallon from 2004 to 2005. In addition to being Emmy finalists, the duo has
won nine Cannes Lions, nine One Show Pencils, nine Clios and a respectful
collection of Mercury Awards, Andys and Kellys. Since joining Burnett,
they've worked across the agency's portfolio and supported new business
Additionally, Leo Burnett will continue to service the Pontiac business
under the leadership of SVP/Group Creative Director Jeff Cruz, 37. Going
forward, Cruz will oversee all creative for the brand as former Leo Burnett
Detroit Executive Creative Director Tor Myhren takes on a role outside the
agency. Cruz has worked on Pontiac since 2000 and was promoted to group
creative director on the business in 2006. He's been the driver behind
Pontiac's annual NCAA campaign and helped guide its MySpace, Pontiac Garage
in Times Square and Second Life Motorati Island initiatives, and in doing
so won two coveted Gold Cannes Lions.
"It goes without saying that with these new appointments, we're
staffing General Motors with the highest caliber creative talent in the
industry," said Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.
"Jeff has been instrumental in delivering some of the most innovative
marketing in the category on Pontiac's behalf. Jon and Dave are
fantastically talented and bring a wealth of experience to the Buick brand.
And Peter needs no introduction --- he helped shape 180/Amsterdam into the
creative force it is today, and in the process, produced some of the best
creative in the world. I am personally delighted he's joining Leo Burnett."
McHugh and the GMC creative team will be based in Los Angeles. This new
Leo Burnett service office will be dedicated to GM and will interface with
Leo Burnett Chicago, where Wyville, Loew and the Buick creative team will
be based, and Leo Burnett Detroit, where the agency's Buick-Pontiac-GMC
leadership team will reside and Cruz and the Pontiac group will continue to
be based. McHugh, Wyville and Loew will work in close partnership with
their creative counterpart at Digitas, SVP/Creative Rob Rizzo, and with the
broader integrated Publicis Groupe team, including Digitas and other sister
companies Vigilante, Lapiz, GM Planworks and MartinJay Retail, to service
the BPG assignment.
About Leo Burnett Worldwide -- http://www.leoburnett.com
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and
marketing partner Arc Worldwide, is one of the world's largest agency
networks and a subsidiary of Publicis Groupe
(http://www.publicisgroupe.com), the world's fourth-largest communications
company. LBW holds people at the center of its strategic thinking,
technological innovation and creative ideas, focusing first and foremost on
human behavior before attempting to tell a brand's story.
With this approach, LBW ensures that people who buy into client brands
believe in them all the more. With expertise in mass advertising and
digital, promotional and retail marketing, LBW partners with blue-chip
clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald's, Procter
& Gamble and Samsung. The company has won more advertising awards for
campaign effectiveness than any other agency in the last six years in the
U.S., has been heralded as a "pioneer on the frontier of marketing", and
continues to be ranked as one of the world's top five creatively awarded
SOURCE Leo Burnett