Leo Burnett won gold for its Allstate "YourPlayground.org" campaign, a site at which Chicagoland-area children can design a virtual Olympic-themed playground as part of the Allstate Design-a-Chicago Playground Contest. Other wins, within the silver category, included:
- Coca-Cola "1951 vs. 2008" (National TV, Consumer Services)
- Coca-Cola "1951 vs. 2008" (Cinematography)
- GCFD "Storefront Window"
- Hallmark "Brother of the Bride"
- McDonald's "Kung Food"
- Nintendo Wii "Clef"
- Samsung "Ozzy"
"Creating behavior changing advertisements - like we've done with Hallmark and other campaigns recognized by AAF - is the key to helping clients stand out and succeed," said
The AAF announces the coveted ADDY gold and silver honorees at its annual national conference and awards show. With more than 60,000 entries globally, the ADDY Awards are the world's largest advertising competition. Only those campaigns that demonstrate true spirit of creative excellence are honored, with recognition given to campaigns of various media types and agencies of all sizes.
The Leo Burnett Group, comprised of the Leo Burnett brand agency and its marketing services arm Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. The Leo Burnett Group holds people at the center of their strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
This approach ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, retail and promotional marketing, The Leo Burnett Group partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, P&G and Nintendo.
SOURCE Leo Burnett