Leo Burnett Worldwide Wins 55 Awards at 2012 Cannes Lions International Festival of Creativity Week ends with two Gold Lions in Branded Entertainment; network sets new record for Lions won
CANNES, France, June 25, 2012 /PRNewswire/ -- Yesterday, at the Branded Content & Entertainment show, Leo Burnett Worldwide picked up two additional Gold Cannes Lions and one Silver Young Lion award in Film, bringing the network's total to 55 Lions in 2012, a new record.
"Our performance this year at Cannes solidifies our strength as a creative powerhouse," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "Setting a new network record - 55 Lions - is a testament to our relentless focus on creativity and bringing to life ideas that resonate with a global audience."
Leo Burnett New York won a Gold Lion in Branded Entertainment for Village Voice's "New York Writes Itself" while Leo Burnett Milan also brought home a Gold award in Branded Entertainment for Montblanc International's "The Beauty of a Second" campaign. Leo Burnett Warsaw also took home a Silver Young Lion in the Film category.
Leo Burnett won 55 Lions – nine Gold, 16 Silver Lions and 30 Bronze Lions – during the 59th International Festival of Creativity. In addition, the network was recognized in every major category with 22 global offices contributing to the overall performance, including Bangkok, Beirut, Brussels, Chicago, Colombia, Detroit, Dubai, Lapiz, Melbourne, Milan, Mumbai, New York, Sao Paulo, Seoul, Shanghai, Singapore, Sri Lanka, Sydney, Toronto, Tokyo, Warsaw and Zurich.
"I am very proud of the 22 Leo Burnett offices from around the world that contributed to our success at this year's Cannes Festival," said Tutssel. "We have some truly innovative thinking emanating from Leo Burnett Worldwide, the kind that has the power to transform human behaviour."
Leo Burnett's Branded Content & Entertainment Lions include:
- Branded Entertainment: Montblanc International "The Beauty of a Second" – Best Use of Integration of User-Generated Content (Leo Burnett Milan)
- Branded Entertainment: Village Voice "New York Writes Itself" – Best Use of Integration of User-Generated Content (Leo Burnett New York)
- Film: Young Lion (Leo Burnett Warsaw)
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett Worldwide