LEVELTWO Launches TV Campaign for Ambit Energy

DALLAS, May 25 /PRNewswire/ -- Full service branding agency LEVELTWO Advertising has launched a new television campaign for Ambit Energy.  LEVELTWO has been the agency of record for Ambit Energy since 2009.

The campaign is a continuation of the successful "My Lightbulb Moment" campaign launched in 2009. The seven new spots depict people in fun and humorous situations who realize, through their "lightbulb moment," that they have saved 30% on their electricity by switching to Ambit Energy and can spend those extra dollars on whatever their heart desires.

"Two important research findings really drove this campaign: one is that nearly 80 percent of consumers choose their electricity company based on price, and the other is Ambit's desire to break from the industry norm of talking to consumers in terms of kilowatt pricing and instead talk to them in a language that they can relate to," said LEVELTWO Principal Steve Choppin. "This campaign uses real life situations and humor to communicate to consumers what they can do with the money saved by choosing Ambit Energy."

The TV campaign, part of an integrated media strategy, consists of four 30-second spots and three 15-second spots that will air in the Dallas-Ft. Worth and Houston markets throughout 2010. The commercials can be viewed by going to http://www.youtube.com\user/Leveltwoadvertising#pu.

"LEVELTWO developed a great campaign that is consistent with our company's core beliefs and that differentiates us from others in our category," said Chris Chambless, Ambit Energy's Chief Marketing Officer. "At Ambit, we're serious about delivering great customer service and exceptional value – we just don't take ourselves too seriously. The campaign LEVELTWO developed communicates both of those messages clearly and effectively."

LEVELTWO has helped companies operating in industries such as consumer packaged goods, medical/pharmaceutical, travel/leisure, technology, retail and casual dining/QSR successfully build brand awareness and gain sales results through their integrated marketing solutions. The agency has increased the success of their clients through traditional methods, including advertising campaigns, media/planning and buying and sales promotions, as well as online methods such as website development, search engine optimization (SEO) and social media.

About LEVELTWO

Dallas-based LEVELTWO is a mid-sized agency providing marketing, advertising, media planning/buying, promotions, Internet marketing and website development for companies in a variety of industries. Some of LEVELTWO's clients include Ambit Energy, The Minimally Invasive Spine Institute, MetroPCS Wireless, Dr Pepper Snapple Group, Nicholson Clinic, Barker Bariatrics, Cheddar's Casual Cafe, Forest Park Medical Center and SaveOnEnergy.com. LEVELTWO's Web site is http://www.ltwo.com.

About Ambit Energy

Ambit Energy, L.P. is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the U.S., including regions of Texas, Illinois and New York. Ambit Energy is one of the finest and most-respected energy providers in the industry offering cost-effective and sound choices for today's energy consumer. For more information on becoming a customer, information on earning free electricity or joining the Ambit Energy team, visit AmbitEnergy.com or call (877) 28-AMBIT.

SOURCE LEVELTWO Advertising