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Leverage External Recognition to Drive Book Sales

Penny Sansevieri illustrates how authors can channel PR momentum to increase the bottom line.

Aug 21, 2013, 09:30 ET from PR Newswire Association LLC

NEW YORK, Aug. 21, 2013 /PRNewswire/ -- There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales?  Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., highlights simple tips for authors to maximize positive external feedback and move more books in the latest article on PR Newswire's Small Business PR Toolkit.  Ms. Sansevieri's advice will help authors be realistic about book sale goals and demonstrate how connecting the pieces from media coverage to sales will open more doors than they might have imagined possible.

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To learn more about book marketing to increase sales:  http://bit.ly/16EfCi7

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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