Leverage External Recognition to Drive Book Sales
Penny Sansevieri illustrates how authors can channel PR momentum to increase the bottom line.
NEW YORK, Aug. 21, 2013 /PRNewswire/ -- There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., highlights simple tips for authors to maximize positive external feedback and move more books in the latest article on PR Newswire's Small Business PR Toolkit. Ms. Sansevieri's advice will help authors be realistic about book sale goals and demonstrate how connecting the pieces from media coverage to sales will open more doors than they might have imagined possible.
To learn more about book marketing to increase sales: http://bit.ly/16EfCi7
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