Lexus Brings Hybrid Living & John Legend to the 2008 Sundance Film Festival Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs

highlight this year's initiatives



    PARK CITY, Utah, Dec. 20 /PRNewswire/ -- For the second year, Lexus
 Hybrid Living will have a presence at the Sundance Film Festival with two
 events that highlight the synergy between luxury and "green living."
 Starting January 18th through the 22nd, Lexus Hybrid Living presents
 Project GreenHouse, a unique platform that brings awareness to global
 environmental issues through a lifestyle event showcasing responsible
 eco-luxury living. Located at 306 Main Street, Project GreenHouse is just
 steps away from the Egyptian Theatre and will be open from 1pm to 6pm (by
 appointment only). As an added bonus for friends of eco-living and fans of
 John Legend, Lexus will also be hosting an exclusive performance by the
 Grammy Award winning artist at the Star Bar, on Saturday January 19th.
 
     Having set the standard on sustainable living with the first edition of
 Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living
 is once again the exclusive presenting partner, showcasing the very latest
 in eco-luxury lifestyle, both on and off the road. And for the first time,
 Sundance Channel will produce segments for their daily on-air broadcast of
 the Festival -- including interviews with participating film directors and
 cast -- from a specially-designed studio on location at Project GreenHouse.
 
     "The Sundance Film Festival is a place where the natural setting of
 Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus
 event marketing manager. "Lexus Hybrid Living represents this same
 juxtaposition by demonstrating how we can minimize our impact on earth
 without sacrificing comfort and luxury."
 
     With beautiful Park City as the backdrop, eco-curious celebrities,
 VIPs, and press will experience unparalleled luxury beginning with
 complimentary rides to the exclusive site in the world's first luxury
 hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle
 and the Lexus LS 600h L luxury hybrid sedan. A modern lifestyle suite,
 Lexus Hybrid Living will design a model space, featuring selections from
 organic interior designer Kelly La Plante and using pieces from the Lexus
 Hybrid Living collection. Pangea Organics will pamper guests with a
 refreshing and rejuvenating spa, featuring its suite of organic bath and
 body products. Guests will also enjoy organic beverages, organic chocolate
 tastings and more!
 
     One of the highlights of Project GreenHouse is the Eco-Fashion Closet,
 showcasing and curating the latest sustainable designs from established and
 emerging designers. This year's collection will include designs from Oscar
 de la Renta, Linda Loudermilk, Lara Miller, Bahar Shapar, DDCLAB,
 C.L.A.S.S. and more.
 
     Project GreenHouse will be a carbon neutral event, which is one of the
 platform's key initiatives: to showcase the importance of reducing one's
 carbon footprint. Participating films, documentaries, and shorts are
 invited to offset their carbon emissions through partner Earth Pledge and
 its Limit450 division, which supports local American farmers. Festival
 goers are also highly encouraged to make an appointment to visit Project
 GreenHouse and carbon offset their travel to the festival.
 
     On January 18th and 19th, Lexus will be offering a limited number of
 general admission tickets to the John Legend live performance, to visitors
 of Project Greenhouse. The concert, which will be one of the most highly
 coveted events of the week, will be a night to remember, with pre-concert
 entertainment leading up to the Grammy Award winning marquee artist. An
 early visit to Project GreenHouse is suggested, as tickets will be in high
 demand.
 
     For more information on Lexus Hybrid Living please visit
 http://www.lexus.com/hybridliving. To schedule an interview, or to attend
 these events, please contact Dee Murphy at 323.906.0736 or
 dee@inform-ventures.com. For more information on Project GreenHouse, how to
 carbon offset your travel or film, or to make a donation to Earth Pledge
 and its Limit450 division, please contact Ryan Urcia at 646.714.2520 or
 ryan@statepr.com.
 
 
Event Details: Lexus Hybrid Living presents Project GreenHouse January 18 - 22, 2008 1PM - 6PM Daily (by appointment only) 306 Main Street, Park City, UT Exclusive Performance by John Legend January 19, 2008 8PM - 2AM (by invitation only) Star Bar, 268 Main Street, Park City, UT

SOURCE Lexus

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