LG Electronics Digital-to-Analog Converter Box Certified by U.S. Commerce Department

Company Prepares to Start Mass Production to Support Early 2008 Launch

Oct 08, 2007, 01:00 ET from LG Electronics USA, Inc.

    WASHINGTON, Oct. 8 /PRNewswire/ -- In a key milestone in the nation's
 transition to digital television (DTV), the digital-to-analog converter box
 developed by LG Electronics has been officially certified for the National
 Telecommunications and Information Administration (NTIA) digital-to-analog
 converter box program.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM026-a )
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM026-b )
     The NTIA, part of the U.S. Department of Commerce, certified the
 LG-produced model as a "coupon-eligible converter box" under the government
 program that will provide up to two $40 coupons per household to go toward
 the purchase of converter boxes. Consumers with analog TVs that receive
 their broadcast signals using an antenna can use the converter box to
 receive the new interference-free digital TV broadcasts. On Feb. 17, 2009,
 analog TV broadcasting ends in the United States.
     "It is an honor for LG Electronics to be the first major company to
 receive official NTIA certification for digital-to-analog converters," said
 Michael Ahn, president and CEO, LG Electronics North American Headquarters.
     "This product is a very important component of the DTV transition
 assuring that millions of Americans will continue to receive
 free-over-the-air TV programming after the digital switch in just 18
 months. LG Electronics is proud of its leadership role in the development
 of digital television technologies generally and the converter box
 specifically," he said.
     The LG-developed converter model is designed to deliver DVD-quality
 digital broadcast images even on older analog TVs. It also will receive
 many more programs, the "multicast" channels delivered by many digital TV
     In addition to V-Chip parental control, the box provides advanced
 digital closed captions, including the capability to choose from multiple
 type fonts, sizes, colors, backgrounds and more. The remote control
 includes a "cc" button for easy caption access.
     For easy setup and simple navigation, the LG converter will include a
 user-friendly installation guide, trilingual (English, Spanish and French)
 on- screen display, a simple electronic program guide.
     Other features include an all-format ATSC receiver, flexible 4:3 and
 16:9 display formats, PSIP processing, channel 2-69 tuning, RF input and RF
 output, and composite (RCA jacks) video and left-right stereo TV audio
     Designed to operate at less than 8 watts active and 1 watt standby, the
 certified converter box exceeds the U.S. Environmental Protection Agency's
 EnergyStar program requirements for digital-to-analog converters.
     For three years, LG Electronics has been developing high-performance,
 low- cost converter technology to help facilitate a smooth transition to
 all- digital TV broadcasting. That development effort began as a
 collaboration with the National Association of Broadcasters and the
 Association of Maximum Service Television to help create a reference model
 for the industry.
     NTIA certification for the LG Electronics converter box followed
 extensive laboratory tests verifying the performance and features.
 Technically speaking, LG's certified converter was designed to meet or
 exceed the NTIA's requirements for sensitivity/RF dynamic range;
 phase-noise and burst-noise performance; co-channel, adjacent-channel and
 taboo-channel rejection; and performance meeting the NTIA field ensemble
 and single static echo criteria.
     Now that the digital-to-analog converter box has been certified as
 coupon eligible, LG Electronics is gearing up production to assure retail
 availability in early 2008 supporting the launch of the NTIA coupon
     About LG Electronics USA, Inc.
     LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
 American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
 consolidated worldwide revenues) global force in consumer electronics, home
 appliances and mobile communications. In the United States, LG Electronics
 sells a wide range of digital appliances, digital display and digital media
 products, and mobile phones under LG's "Life's Good" marketing theme. For
 more information, please visit www.LGusa.com.

SOURCE LG Electronics USA, Inc.