LG Electronics Introduces First Mobile DTV In U.S. Designed to Receive Rugged Mobile DTV Signals Multi-Function TV and DVD Player Ideal Companion for Staying in Touch with Local News, Weather, Traffic, Favorite Shows

LAS VEGAS, Dec. 31 /PRNewswire/ -- Newly-certified to comply with mobile digital television (DTV) technology now being deployed by American broadcasters, LG Electronics is introducing the industry's first portable, battery-operated mobile DTV in the United States, designed to receive new rugged over-the-air signals being transmitted by local broadcasters. With hundreds of stations expected to sign on the air using the newly-minted technology in 2010 and with demand for truly mobile, portable TV reception on the rise, LG will officially introduce the DP570MH Mobile Digital Television with DVD Playback here next week at the 2010 Consumer Electronics Show.

"It's easy to receive Mobile DTV broadcasts with LG's new Mobile Digital Television set, which comes equipped with a built-in antenna and the ability to play DVD and CD discs. Even on a fast-moving train, a viewer should expect robust reception from favorite local channels - unlike some small digital TV sets currently on the market," said Tim Alessi, director of product development, LG Electronics USA, Inc.

A First for Mobile Viewers

Ideal for reception of Mobile DTV any time, virtually anywhere, and at any speed, the DP570MH Mobile Digital Television offers the flexibility of both over-the-air reception and the convenience of built-in DVD playback. Equipped with stereo speakers and a 7-inch wide screen to display crystal clear digital TV images (at Wide QVGA resolution of 480x234), the LG Mobile Digital TV is designed so that its display screen can be tilted to the viewer's preferred viewing angle. When not in use, the clamshell-style screen folds down and the device shrinks to about 9.5-inches by 6.5 inches - or about the size of a small hardback book.

The DP570MH comes equipped to play DVD movie discs and audio CDs, and it can also display .JPG photos and play WMA music files from its USB2.0 connection. The Mobile Digital Television comes equipped with two earphone jacks so that more than one passenger can enjoy Mobile DTV shows or movies in the back seat of the car, or on a train. Equipped with a removable battery that powers the device for up to 2.5 hours in TV mode or up to 4.5 hours during DVD playback, the device includes both AC and Auto power adaptors.

The DP570MH Portable Television with integrated DVD player will be available later this year at a suggested retail price of $249.

Mobile Digital TV: LG's Latest Innovation

"At every stage of the digital TV transition over the past decade, LG has assumed a leadership role," Alessi said. We started by shipping giant HDTV projection TV sets, which became the stunning flat-screen LCD and plasma HDTVs that are now the hub of today's home entertainment systems. We are proud to have sold millions of converter boxes last year for consumers with analog TV sets.

"Now we're taking digital TV to a whole new audience - the mobile viewer. Whether it's at the beach house or in the back seat of a car with the kids, viewers want mobile broadcast TV wherever they go, and LG will meet that demand with products like our new mobile DTV-DVD player," he said.

Co-developer of the technology at the heart of the Mobile DTV standard, LG began mass production of the critical component for Mobile DTV reception - the LG2160A integrated circuit (IC) chip - in June 2009. The latest version, the LG2160R single chip design that includes both the tuner and demodulator, is being released at CES. And, by March 2010, LG plans to release its next-generation mobile DTV chip, the LG2161R receiver IC, which is even smaller, consumes less power, supports various interfaces and provides improved performance.

LG Mobile DTV chips already can be found in a variety of new products being introduced by various manufacturers at CES, from laptop USB accessory receivers to netbooks with integrated Mobile DTV tuners and a range of prototype devices being shown to retailers this week. At CES, LG will demonstrate mobile phone prototype LG handsets as well as in-vehicle prototype products that could be available through automobile dealers or after-market retailers.

Standardized by the Advanced Television Systems Committee and formally adopted as the Mobile DTV standard just 12 weeks ago, the new Mobile DTV standard allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications. The Mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG's U.S. research and development lab.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com (http://www.lge.com).

SOURCE LG Electronics USA, Inc.



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