LG Mobile Phones Presents Visual Urban Abstracts 'Views from a Cell' by Patrice Elmi

New Mobile Medium on Display for Art World

Apr 18, 2007, 01:00 ET from LG Electronics MobileComm U.S.A., Inc.

    LOS ANGELES, April 18 /PRNewswire/ -- On Saturday, April 21, 2007, LG
 Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) will debut Visual
 Urban Abstracts "Views from a Cell" created by emerging visual artist,
 Patrice Elmi. Using only pure, glowing color from either early morning or
 late afternoon sunlight and her 1.3 megapixel LG camera phone, Patrice
 creates images that marry art and photography into a unique and vibrant
 form on the mobile phone. Untouched by computer or digital enhancing, her
 mobile images are alive with color, flowing with shapes and stalked by
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070418/LAW064-a
     "Views from a Cell" is the first art exhibit of its kind focusing on a
 new form of artistic expression, the mobile medium. The 100 photographs on
 display are 6 inch square digital C-prints which are mounted on aluminum
 sheets and laminated. The metal, depictive of a mobile phone, on which
 these photographs are fused actually integrates and becomes part of the
 piece itself. The exhibit will run from April 21, 2007 to May 19, 2007 at
 the drkrm. Gallery in Los Angeles, California.
     "We are thrilled Patrice decided to use her LG 1.3 megapixel camera
 phone as an instrument to create such innovative and expressive artwork,"
 said Jon Maron, Senior Director, Marketing at LG Electronics MobileComm
 U.S.A., Inc. "We look forward to seeing her grow as a mobile artist with
 our new VX8700 device which features a 2.0 megapixel camera phone."
     The exhibit coincides with the launch of LG's newest handset, the
 VX8700, which pushes the limit of design and function by featuring a slim
 clamshell form factor, a large mirror-like color screen, and a smooth
 brushed metal finish. The handset also offers a high powered 2.0 megapixel
 camera/camcorder with photo editing capability.
     "I would like to take this opportunity to thank everyone at LG Mobile
 Phones for their support in this endeavor," said Patrice Elmi, the creator
 of Visual Urban Abstracts "Views from a Cell." "I never visualized using a
 cell phone to create art in the past, however now that I've begun this
 artistic journey into the mobile medium, it has opened my eyes to a whole
 new view. This new mobile medium transcends the traditional stereotypes
 that define what an artist should be. I hope my artwork empowers people to
 release their inner artist using a device that they already own -- their
 mobile phone."
     About LG Electronics, Inc.
     LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
 innovator in consumer electronics, home appliances and mobile
 communications, employing more than 82,000 people working in over 110
 operations including 81 subsidiaries around the world. Comprising four
 business units -- Mobile Communications, Digital Appliance, Digital Display
 and Digital Media with 2006 global sales of US $38.5 billion -- LG
 Electronics is the world's largest producer of CDMA handsets, air
 conditioners, optical storage products, DVD players and home theater
 systems. For more information, please visit www.lge.com.
     About LG Electronics Mobile Communications Company
     LG Electronics Mobile Communications Company is the world's leading
 provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
 to improve the value of customer life. With a total range of wired and
 wireless solutions, the company is rapidly establishing a global presence
 and growing its international market share in 3G handsets. For more
 information please visit www.lgusa.com.

SOURCE LG Electronics MobileComm U.S.A., Inc.