Liberty Media to Take Controlling Stake in Leading outdoor and action sports e-commerce business to enhance Liberty

Media web strategy

    ENGLEWOOD, Colo. and PARK CITY, Utah, May 7 /PRNewswire-FirstCall/ --
 Liberty Media Corporation (Nasdaq:   LINTA, LCAPA) ("Liberty") and today announced that they have entered into a definitive
 agreement for Liberty Media to acquire control of -- the
 operator of leading outdoor and action sports eCommerce sites,,,, and Terms of the acquisition were not
 disclosed. Liberty's interest in will be attributed to the
 Liberty Interactive group. The transaction is subject to regulatory and
 other approvals and is anticipated to close in the second quarter of 2007. is a pure-play internet commerce company, listed as one
 of the top 25 outdoor retailers in the United States by Outdoor Business.
 It is a three-time winner of Internet Retailer's 50 Best Retail Sites award
 and is a member of the Inc. 500.
     "Backcountry is a fast-growing leader in eCommerce and a pioneer in
 social commerce," said Michael Zeisser, Senior Vice President of Liberty
 Media. "We are pleased to welcome entrepreneurs of the caliber of Jim
 Holland and John Bresee, and their team, into the Liberty family. We look
 forward to driving collaboration among Backcountry and its world-class
 outdoor brands and Liberty's existing eCommerce and television companies.
 This investment in Backcountry represents another step in our stated
 strategy to seek acquisitions of commerce companies that have unique value
 propositions, outstanding management teams, and strong track records to
 drive the continued growth of the group of assets attributed to Liberty
     "There is no better ally for than Liberty Media," said CEO and co-founder Jim Holland. "Their experience,
 resources and philosophy will enable us to improve our services and
 capacity on every level while maintaining the independent spirit and
 culture that has been integral to's success. We are excited
 to work with the Liberty team." John Bresee, president and co-founder
 added, "Liberty Media is a pioneer in eCommerce. We're excited to take to the next level with them." received financial advice from Cowen and Company, LLC
 and legal advice from Wilson Sonsini Goodrich & Rosati. Liberty Media
 received legal advice from Sherman & Howard LLC and Baker Botts L.L.P.
     About Liberty Media Corporation
     Liberty Media Corporation owns interests in a broad range of electronic
 retailing, media, communications and entertainment businesses. Those
 interests are attributed to two tracking stock groups: the Liberty
 Interactive group, which includes Liberty's interests in QVC, Provide
 Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group,
 which includes Liberty's interests in Starz Entertainment, News
 Corporation, and Time Warner. For more information, please see .
     With offices in Park City, Utah and Salt Lake City, Utah, ( is an e-commerce business that
 sells performance gear for backcountry adventures, including backpacking,
 climbing, skiing, snowboarding, trail running and adventure travel. also operates,,, and Backcountry was
 founded in 1996.

SOURCE Liberty Media Corporation

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.