PHOENIX, Sept. 7 /PRNewswire/ -- Jody Gnant (http://www.jodygnant.com),
the singer/songwriter of One Red Paperclip fame, has found a solution to a
big problem in the independent music business. Gnant's One Red Paperclip
trade gave her the studio time to record her new album, PIVOT, but she
still needed to bring it to market and garner the attention of music
industry moguls and fans alike.
Gnant knew she could join the millions of artists with their own
website and a video clip on youtube.com, but felt she needed an edge, a big
edge, to get noticed. With the help of a new video streaming website called
Ustream.tv (http://www.ustream.tv) she found that edge and has definitely
arrived on the music scene.
Gnant is now video streaming her life to the world 24 hours a day, 7
days a week -- live and in real time.
This "lifecasting" strategy has already resulted in a dramatic increase
in the awareness of Gnant's music. Less than a week after starting her
broadcast, she had the #3 video on MySpace with 186,000 views. Her music is
also being showcased as part of ScreenVison's pre-show entertainment in
4,000 movie theaters nationwide. In addition, Gnant's music is finding a
worldwide audience with preorders for her new album, PIVOT, coming in from
all over the world.
"It's an exciting combination of interactive and non-interactive
media," says Gnant. "People can choose to tune in and just watch the events
of my life unfold, or they can log on and have an immediate effect on my
"It's great to see a talented artist such as Jody use our technology to
boost her career to a new level," said Tim Villanueva, the Chief Technology
Officer at Ustream. "We at Ustream are proud of having played an integral
part in Jody's success."
When asked how long she'll continue lifecasting Gnant simply says,
"This is not a dress rehearsal -- I'll continue as long as it's fun."
Gnant is also broadcasting her CD Release performance live on the
Internet, September 14th from The Brickhouse (http://www.brickhouse.tv) in
Tickets are available online at http://www.jodygnant.com or at the
venue the day of show and everyone is welcome to tune in to her live
Ustream broadcast -- for free -- at http://www.jodygnant.tv
Jody Gnant is an independent singer/songwriter headquartered in
If you'd like more information about this topic, or to schedule an
interview with Jody Gnant, please contact the artist directly at
602-573-7788 or firstname.lastname@example.org.
Or, for instant interaction with Jody and her fans, feel free to stop
by her Ustream chat at http://www.jodygnant.com
Lifecasting photo set:
Publicity photo sets:
SOURCE Wild-Eyed Entertainment