MISSION VIEJO, Calif., Dec. 15 /PRNewswire/ -- LifeScript.com today
announced that veteran Internet executive Ronald L. Caporale has joined the
company as its new Chief Executive Officer and member of the company's board
of directors. Mr. Caporale succeeds Edward Geehr who will be stepping down
from that post in December. Geehr will continue to serve on the company's
board of directors.
Prior to joining LifeScript, Mr. Caporale held several senior level
executive positions at well regarded Internet properties. Mr. Caporale was
part of the original management team of eDiets.com, the leading diet and
fitness destination on the web, rising to the position of Executive Vice
President of Business Development over his 5 year tenure. At eDiets, Mr.
Caporale was responsible for advertising sales, ecommerce and major strategic
partnerships with companies like Microsoft, Yahoo and AOL and was a key player
in that company's growth. Mr. Caporale also spent two years in senior level
positions at iVillage.com, the number one women's destination on the internet,
including Vice President, General Manager of Sales and Vice President of
Business Affairs. Most recently, Mr. Caporale served as a long term
marketing/product development consultant to several companies including The
Street.com and The Globe.com.
"We are delighted to have found someone of Ron's caliber and depth of
experience to lead our company," said James Hogan, LifeScript Chairman. "Ron's
track record in building direct to consumer businesses on the internet and
proven leadership abilities are tailor made to drive this company to the next
"I am extremely pleased to join the LifeScript family," Mr. Caporale said.
"LifeScript has a great product line and a sharp, dedicated management team in
place that I am proud to lead. I see nothing but opportunity ahead for the
company and am confident that we can achieve significant growth in the coming
LifeScript, based in Mission Viejo, California is an internet direct
marketing company focused on health and wellness. The LifeScript product line
includes LifeScript personalized vitamins and Revitalize soy meal replacement
LifeScript personalized vitamins were created to help health conscious
consumers make better decisions about the vitamins they take and in what
amounts. Internet website visitors answer a few simple questions about health,
lifestyle and medical concerns. Sophisticated algorithms created by the
Scientific and Medical Advisory Board create a unique supplement program that
is prescribed specifically for the individual.
Revitalize soy meal replacement shakes are low carbohydrate, high calcium
shakes that provide an easy meal replacement option for health conscious
Led by a senior Board of Directors and veteran internet executive Ronald
L. Caporale LifeScript has the right senior leadership in place to grow the