Light Reading Cable Forms Strategic Alliance With SCTE
Unique Partnership Focuses on Improving Technology for Cable Operators
SAN FRANCISCO, Aug. 8, 2012 /PRNewswire/ -- Today, UBM Technology's Light Reading Cable (www.lightreadingcable.com), an integrated, research-led business information source for the communications industry, announced the formation of a strategic partnership with Society of Cable Telecommunications Engineers (SCTE) (www.scte.org) that is designed to educate and raise awareness on emerging technologies and services that affect cable operators and the hardware and software vendors that serve them.
The partnership will address industry issues that cable operators face such as managing the increasing demand for delivering video to consumers and businesses, and the technologies that can be used to reduce costs and satisfy the stringent demands of the larger, mid-sized enterprises that operators are now targeting as a customer base.
The strategic partnership includes the development and publishing of research, white papers, webcasts and blogs that will be shared with the broad communications industry through the websites of Light Reading Cable and SCTE. The partnership also taps into some of the industry's best talent and expertise utilizing SCTE technical information and best practices, Light Reading Cable Site Editor Jeff Baumgartner and Heavy Reading Senior Analyst Alan Breznick .
Specifics of the strategic partnership include:
- Thought-leadership content through industry initiatives – in the form of white papers, webcasts, editorial articles and blogs
- Industry research reports
- SCTE member discounts on research products and services
Light Reading's "Industry Initiative" programs will play a key role in educating the communications industry on the business challenges and opportunities related to specific cable technologies and services. Industry Initiatives are thought-leadership, multifaceted media programs that include white papers, webinars, videos and Web-based information. The programs are sponsored by vendors that want to be aligned with expert opinion on topics related to their products and services. Each program will focus on a specific cable technology topic with content created by input from a cable operator, cable analyst, SCTE, Light Reading Cable editors and vendor sponsors. The first program will launch in the first quarter of 2013 with a focus on cable business services. For more information on program sponsorship please contact Todd Marquez at Marquez@LightReading.com.
The partnership is responsible for cable industry research reports that will launch in the fourth quarter of 2012. The reports will be created by Alan Breznick in conjunction with SCTE and made available to members of Light Reading and SCTE. Additional expert opinion will be cross-shared on the SCTE and Light Reading Cable websites and e-newsletters.
The partnership also offers benefits for SCTE members through a 25 percent discount on Heavy Reading research products or services.
Client Services Contact:
Director of Client Services, Light Reading Communications Network
Marketing Director, Light Reading Communications Network
About Light Reading (www.lightreading.com)
Light Reading combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions. Lightreading.com is the ultimate source for telecom analysis for more than 300,000 subscribers each month, leading the media sector in terms of traffic, content, and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile and wireline executives across five continents. As part of the Light Reading Communications Network (www.lrcn.com), Light Reading leverages the industry's most trusted telecom research brands, Heavy Reading and Pyramid Research, to contribute to the only integrated business information platform serving the global communications industry.
About Light Reading Communications Network (www.lrcn.com)
The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.
SOURCE Light Reading
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