SPARTANBURG, S.C., March 28 /PRNewswire/ -- With "glow bowling" it
doesn't matter if you roll a perfect strike or throw an awesome gutter
ball; thanks to Denny's, it's all about what you eat after the game that
counts. This spring, thousands of bowling centers across the country will
reward bowlers of all levels who participate in late night "glow bowling"
with coupons good for 20% off a meal or a free dessert at Denny's
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Denny's, the nation's largest family dining chain and title sponsor of
the 2006-2007 Professional Bowlers Association Tour, is teaming up with
Strike Ten Entertainment to encourage bowlers of all ages to join in the
late night fun. "Glow bowling" is a popular new attraction at bowling
centers across the country that features black lights, contemporary music
and disco balls to create a fun, hip atmosphere.
"Our partnership with Strike Ten centers gives us the opportunity to
introduce our guests to a fun, innovative way to enjoy one of America's
classic recreation sports," said Margaret Jenkins, Denny's chief marketing
officer. "And, after the game, our guests can enjoy a great meal at
Starting March 31, guests who "glow bowl" at any of the participating
Strike Ten bowling centers will receive a Denny's coupon good for 20% off
an entire meal (with purchase of an entr�e and beverage). Guests will also
have an opportunity to win a voucher for a free dessert as a prize for
winning bowling contests held at each center. Coupons will be distributed
through May 6 with an expiration date of May 31, 2007 and can be redeemed
at any of Denny's 1,500 restaurants nationwide.
The promotion kicks off just as Denny's is unveiling its newest late
night offering, the Sweet & Tangy BBQ Trio. The three dishes feature either
BBQ shrimp, chicken strips or chicken wings tossed in a new sweet and tangy
sauce, served with celery sticks and ranch dressing.
The coupon giveaway is another in a series of promotions featuring
Denny's and Strike Ten, an affiliation organization representing 2,100
bowling centers across the country dedicated to promoting the sport of
"Teaming up with Denny's gives us a wonderful opportunity to bring
together good food and good fun for everyone," said Frank DeSocio of Strike
Ten Entertainment. For a complete list of Strike Ten centers across the
country, DeSocio encourages consumers to visit www.Bowl.com.
Denny's is America's largest full-service family restaurant chain. For
more than 50 years, Denny's has been committed to providing guests with
quality food, abundant value and a great dining atmosphere. From its
"always open" service to its famous Grand Slam(R) breakfasts, Denny's
provides a variety of flavorful food and beverage choices for guests of all
ages. For further information on Denny's, please visit our web site at
About Strike Ten
Headquartered in Arlington, Texas, Strike Ten Entertainment is the
centralized marketing, management, television and licensing company for the
bowling industry. STE is the "single source" provider of all corporate
sponsorships creating a turnkey approach to marketing the sport of bowling
to contemporary adults and children.