The iconic brewery sign shines brightly after 40-plus years in disrepair

ROCHESTER, N.Y., July 20 /PRNewswire/ -- An iconic red and blue "Genesee Beer & Ale" sign that flanks the roof of The Genesee Brewery now shines brightly after 40 years in disrepair. It took workers on scaffolding four weeks to fix the 28-foot long sign. Click on the link for sign photographs and more information: http://www.pitchfeed.com/thegeneseebrewingcompany/6952

(Photo: http://www.newscom.com/cgi-bin/prnh/20090720/NY48620 )

"We're proud of our brewery and want to reclaim our place in the beautiful Rochester skyline," Rich Lozyniak, CEO of North American Breweries, said. "This is more than flipping a switch. We're ushering in a new era that will see The Genesee Brewery at capacity producing high quality beer."

Crews from Sign & Lighting Services in Ontario, NY replaced and repaired the individual letters on the sign. Each stands about six feet tall. The sign uses high efficiency bulbs -- the equivalent of about a dozen 100 watt light bulbs -- to illuminate the night sky. The improvement is part of a $10 million brewery investment. In addition to sign repairs, the company upgraded brewery equipment, and repaired and added boiler controls and steam economizers that reduce energy consumption.

"I've been working here 41 years. I can't remember that sign ever working," said Brewmaster John Fischer. "It's something to see after all these years."

About The Genesee Brewery

The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States. The brewery makes the historic Genesee line of brands, Seagram's Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Original Honey Brown Lager. Additionally, through its Allied Brands division, the Genesee Brewery is America's exclusive distributor of several imports including Imperial from Costa Rica, Steinlager from New Zealand, Toohey's New from Australia and Thwaites from the U.K. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

About North American Breweries

North American Breweries is the national platform for investments and growth in the beer and malt beverages industries for KPS Capital Partners, LP. North American Breweries owns Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC.

SOURCE The Genesee Brewing Company

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