Like SWOTing a Fly: Knocking down Vertical Farming's Hype

WEST HARTFORD, Conn., April 16, 2014 /PRNewswire-iReach/ -- Global Information Inc. announces the addition of a new market research report "Like SWOTing a Fly: Knocking down Vertical Farming's Hype" at

Amid growing concerns over the cost of conventional food production, both environmental and financial, a new production method is on the rise: vertical farming. Buoyed by enabling technologies from beyond the realm of agriculture and vocal support from activist consumers, this is a technology area near the peak of its hype cycle. From warehouse production to the future concept of in-home systems, urban vegetable production is a rapidly growing meme and presents a conundrum to the global food system, and food companies need help to understand the near-and far-term reality of the phenomenon. In this report we use the strength-weakness-opportunity-threat (SWOT) framework to deconstruct vertical farming and analyze its potential impacts on food production, both now and in the future.

Table of Contents


  • Spurred on by innovations in enabling technologies, vertical farming looks to change the game for fresh food production.


  • Cost is king for vertical farming. Success means choosing the right crop(s), location, and model to be cost competitive. Vertical farming holds potential, but is no legitimate contender yet.


More detailed information is available at

Media Contact: Joe Malley, Global Information, Inc., 860-674-8796,

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SOURCE Global Information, Inc.

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