Lillians(TM) Welcomes Three New Franchise Locations in October: Appleton, Wis.; Cedar Falls, Iowa; Rapid City, S.D. Lillians of Nisswa, Minn., Relocating to Hutchinson, Minn., in October

PLYMOUTH, Minn., Sept. 23 /PRNewswire/ -- Lillians(TM), The Hippest Shoppe in Town(R), today announced the opening of three new franchise locations in Appleton, Wis. (115 E. College Ave.), Cedar Falls, Iowa (315 Main St., Ste. D), and Rapid City, S.D. (505 - 7th St.). These new shoppes will celebrate their grand opening sales October 1-4, offering local women the latest looks in fashion accessories at "ridiculously affordable" prices. These shoppes represent the first location in South Dakota, the third shoppe in Iowa and the sixth to open in Wisconsin.

Like all 31 Lillians shoppes, these new franchises will feature hundreds of fun and fabulous handbags, flat wallets, stylish sunglasses, trendy jewelry and other seasonal items. They will follow the brand's unique "occasional sale" concept, opening its doors the first Thursday through Sunday each month, year-round.

These new shoppes are owned by Beth Michels of Appleton; Jen Custer of Cedar Falls; and sisters Shelly Sack of Center, N.D., and Sandy Rice of Rapid City.

Lillians of Nisswa Relocating to Hutchinson!

In Hutchinson, Minn., Lillians Owners Katie Quast and Dana Meyer will hold their Grand Opening sale the first two Thursdays through Sundays in October (1st-4th and 8th-11th). The new Lillians of Hutchinson is located at 44 Main St. S., down the street from Zella's and next door to Aubony Bridal.

Quast and Meyer owned Lillians of Nisswa, Minn., since it opened in July 2008, but decided to move their shoppe to their hometown of Hutchinson this fall.

"We decided to relocate to Hutchinson because Hutchinson is home for us, and we believe we will be able to make strong connections and create a loyal customer base by living in and being part of the community every day," said Quast.

Lillians Holding Inc., parent company for Lillians Shoppes, began franchising throughout the United States in early 2008 after a four-year run of continuous growth. Since 2005, Founders and Sisters Cindy Deuser and Sue Olmscheid opened new storefronts in 31 communities in Minnesota, Wisconsin, Iowa, North Dakota, South Dakota, Texas, Illinois and Colorado. Lillians reputation is being built by the company's ability to provide women with the hippest new fashion accessories in a decidedly "unmall-like" shopping experience at affordable prices. Visit www.lilliansshoppe.com for more information.

SOURCE Lillians



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