NEW YORK, March 28, 2017 /PRNewswire/ -- Limbik, a leading audience measurement company for video, today announced that it had made a number of key appointments to its Advisory Board as it prepares for its next phase of expansion.
"There is a direct correlation between attention captured and business outcomes realized. Video has become the most effective method for capturing attention online. Yet, ask just about any business and they'll have no idea if they're actually capturing attention, let alone effectively measuring it. Our ability to have attracted some of the most prominent minds in media, venture capital and data science speaks directly to the importance of advancing the tools to measure video and better understand attention," said Zach Schwitzky, CEO and Co-Founder.
Joining Limbik's Advisory Board are: Blair Whitaker, venture capitalist and former General Partner, Norwest Venture Partners; Joey Fortuna, Chief Technology Officer, Ziff Davis, LLC; Jesse Kamzol, Chief Data Officer, Republican National Committee; and Andy Johns, former Chief Financial Officer, Ziff Davis, LLC.
"I've worked with and invested in a range of startups over the years," said Blair Whitaker, "Limbik's technology is best in class, their team is fantastic and their customer base is robust. I am excited to join their Advisory Board and help the company continue to grow."
"By focusing on attention as the core metric for determining video effectiveness, Limbik is empowering its customers to influence audiences to do practically anything," said Jesse Kamzol.
Andy Johns said, "During my career in the media and technology arenas, I've seen many technologies that have influenced and changed the industry. Limbik is leading the evolution for digital video analytics."
These appointments are effective immediately.
Limbik is a New York-based audience measurement company for video. Limbik's cross-platform video analytics solution enable publishers, brands and agencies to measure overall attention paid to video and gain a full understanding of their digital audiences across web, mobile and connected devices. Limbik is currently tracking tens of thousands of videos and measuring attention, millions of times every day for forward thinking publishers, brands and agencies. The company was founded in 2016 by Zach Schwitzky and Josh Levin.
For more information or to request an interview:
For regular news about Limbik, follow the company on @LimbikHQ or visit limbik.tv
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/limbik-makes-key-appointments-to-advisory-board-300430527.html