Limelight Rebrands with Help from Conversation The former church undergoes historic transformation

NEW YORK, June 27, 2011 /PRNewswire/ -- Limelight, NYC's new three-story, ultra-trendy shopping store, announced the hire of ad shop Conversation to drive marketing efforts for their venue. "We are excited to be working with Conversation," noted Limelight owner Jack Menashe. "They understand what we're looking for and are skilled at finding cost-effective ways to help us connect with our target clientele," he added.

The former church, which became The Limelight nightclub in 1980 and Limelight Marketplace in 2010, will re-launch in September 2011 as Limelight, a three-story department store.

Menashe determined that the space was too small for the 40-vendor shopping center and decided to convert it into a single department store. Limelight will house brands such as Bed Stu, PRPS, Nudie Jeans and James Perse, as well as Grimaldi's and Todd English's CrossBar. The renovations, including darker walls and dimmer lights, will complement the church's design and stained glass windows. A live DJ will allow for the incorporation of music throughout the department store. Renovation costs will total almost $4 million.

"We want to display Limelight as a 'fashion-forward' venue with sophisticated and modish aesthetics," says Menashe. "The restored architecture makes Limelight the distinctive spot that it is - allowing for an exciting shopping experience," he said. "We are working with Conversation to educate our customers - we want people to know how impressive our venue truly is."

ChatLab, Conversation's social media division, will help Limelight spread the word over social media channels. "Limelight is unlike anywhere else in the city," said Sara Bekerman, Director of ChatLab. "The venue has so much to offer a customer, from great events to insane discounts to the atmosphere alone. We are making sure that everyone within social media hears what is new and happening at Limelight. In an increasingly cluttered market, it will be important to apply initiatives that allow consumers to have an engaging and memorable experience with the venue."

About Limelight

Limelight's shops range from gourmet food, fashion, art, beauty, and home furnishing products, to top-notch restaurants, including Grimaldi's and Todd English's CrossBar. Limelight is opening new stores every month and will be making a big push in the next few months.

About Conversation, LLC

Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old school traditional advertising. Conversation's innovative style and expert team has earned several awards and is the focus of industry buzz. Conversation is bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning-speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes The Children's Place, Hearst Communications, L'Oreal, and SVEDKA.

For more information, please contact:

Laurie Patrei, Senior Manager of Corporate Communications
Conversation, LLC

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at

SOURCE Conversation, LLC


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