Lincoln And Magic Johnson Challenge Aspiring Filmmakers To 'Define Lincoln Luxury'

May 10, 2006, 01:00 ET from Lincoln Mecury

    DEARBORN, Mich., May 10 /PRNewswire/ -- Ford Motor Company's Lincoln
 luxury brand and NBA legend Earvin "Magic" Johnson are calling for the best
 and brightest aspiring filmmakers to "Define Lincoln Luxury" -- and win a
 place in the driver's seat of the 2006 Lincoln Zephyr.
     (Photo: )
     Lincoln is teaming with Film Life to present the American Black Film
 Festival for the seventh consecutive year. The annual event attracts a
 robust group of film aficionados for a five-day retreat of premieres,
 networking, panel discussions, hands-on workshops and competitive film
 showcases. Dedicated to strengthening the independent black filmmaking
 community, the American Black Film Festival will celebrate its 10th
 Anniversary this year.
     Lincoln's sponsorship of this year's event introduces the "Define
 Lincoln Luxury" contest, with a Grand Prize of a 2-year lease on a 2006
 Lincoln Zephyr or $10,000 in cash.
     "We are proud of our long history with the American Black Film Festival
 and Film Life which reinforces our support of the independent filmmaking
 community as it reaches higher to bring its unique voice to a wider
 audience, says Tom Grill, Lincoln Brand Manager. "ABFF provides an
 outstanding platform to showcase the many innovative and original
 perspectives of the Black experience."
     Aspiring filmmakers who enter the "Define Lincoln Luxury" contest must
 create an original commercial articulating their own interpretation of
 Lincoln luxury. The commercial should be 30 to 60 seconds in length and
 must feature at least one shot of a Lincoln vehicle. Judging will be based
 on originality and creativity, appropriateness of commercial to theme and
 overall appeal. Official rules, entry forms, and submission guidelines are
 available on , Lincoln's all-new urban
 lifestyle website.
     A Grand Prize winner will be selected on July 5, 2006, by a panel of
 experts from the advertising and film communities. In addition to a
 two-year lease on the 2006 Lincoln Zephyr or $10,000 in cash, the Grand
 Prize winner also will receive a 5-day, 4-night trip for two to South
 Beach, Florida on July 20 - July 24, where the winning commercial will
 debut at the ABFF Filmmaker Award Brunch.
     Lincoln and Magic Johnson
     Lincoln and basketball legend and businessman Earvin "Magic" Johnson
 have enjoyed a meaningful and successful partnership since 2003. Magic and
 Lincoln have collaborated on television commercials, charity events
 (Midsummer Night's Magic) and other joint appearances (NBA All-Star Game,
 dealer events); most recently at the world debut of the brand new 2007
 Lincoln Navigator and Navigator L at the Chicago Auto Show.
     About ABFF
     The American Black Film Festival is a five-day retreat and
 international film market dedicated to strengthening the independent black
 filmmaking community. Founded in 1997, it is recognized today as the
 premier Black film festival and is dedicated to linking key Hollywood
 decision makers and accomplished artists with emerging filmmakers in an
 effort to bring their work -- and a more positive depiction on film of
 African Americans -- to a broader audience.
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SOURCE Lincoln Mecury