Advertising Technology Company Raises the Bar on Tracking and Analytics

with System Enhancement

    NEW YORK, Feb. 11 /PRNewswire/ -- Advertisers, agencies and publishers
 will benefit from even greater performance from their online campaigns
 thanks to a major technology upgrade to Linkstorm's game-changing ad
 platform.
 
     Linkstorm's technology overlays cascading menus onto banner ads or any
 other ad format (including video and other rich media), offering
 advertisers a superior medium for driving qualified traffic to advertiser
 content and offers that the customer wants. The system improves upon
 behavioral targeting and contextual placement approaches by enabling the
 customer to self-qualify for a variety or offers or actions based on their
 true interests and motivations. This intent-driven approach makes Linkstorm
 ads more useful to the customer than other ad formats alone. As a result,
 Linkstorm ads perform better for the advertiser, producing both greater
 click-through rates (often up to 400% lift) and more qualified traffic.
 
     Further, an updated analytics engine allows customers' interests to be
 measured and acted upon. Linkstorm tracks all forms of customer interaction
 with its navigation menus, from rollover events and hover time to
 click-throughs at the individual menu item level. Linkstorm then enables
 real- time optimization of the ads "on the fly," without having to
 re-create, re- traffic or re-serve the ads themselves.
 
     "The launch of our new platform represents the single largest
 technology advancement in the company's history. In addition to further
 distancing ourselves technologically and philosophically from other ad
 technologies, we're at the same time more capable than ever of integrating
 with these technologies. The choice doesn't have to be about Linkstorm
 versus another ad technology, but Linkstorm coupled with other
 technologies, like rich media and video ads, for higher performing, more
 consumer-friendly campaigns," said David Sidman, founder and chief
 executive of Linkstorm.
 
 

     Some of the key enhancements include:
     -- Redesigned JavaScript-based ad rendering mechanism with advanced
        styling and design capabilities
     -- An improved campaign performance tracking and reporting engine that
        supports exceptionally granular data tracking
     -- Enhanced methods for preventing ads from being accidentally cached,
        incorrectly counted and possibly outdated
     -- Redesigned, shorter ad tag, making trafficking easier and reducing the
        risk of human error
     -- Greater trafficking flexibility and interoperability with major ad
        serving systems
     -- A IFrame Escape / Publisher-Side File that allows Linkstorm's cascading
        menus to operate in IFrame environments without the need for publisher-
        specific provisioning
     -- Standard CSS and HTML ad rendering ensures wide, cross-platform browser
        compatibility and the ability for agencies to easily craft highly
        customized Linkstorm ads in-house.
     -- A new infrastructure that provides higher-speed delivery of content and
        increased reliability.
 
     Linkstorm also offers smooth integration with many of the top Internet
 publishers, ad networks and ad traffickers that support its highly
 effective ad solutions. Linkstorm continues to devote substantial resources
 to its Active Partner Certification Program to assist publishers who are
 interested in reselling Linkstorm via their own Ad Sales groups.
 
     About Linkstorm
 
     Linkstorm is an advertising technology company that is pioneering a new
 approach to online advertising, e-commerce, publishing and social
 networking. The company's unique linking system significantly improves
 performance of all online advertising and enhances user engagement by
 overlaying cascading menus onto any ad format and quickly connecting
 customers to the information they want. Clients include national and global
 advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart,
 Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is
 headquartered in New York City and is funded by visionary investors such as
 Esther Dyson (http://dx.linkstorms.com/10000.2/edyson) and Jim Rutt
 (http://www.santafe.edu/profiles/?pid=160). For more information, please
 visit www.linkstorms.com or click http://dx.linkstorms.com/10000.1/pr51
 
 

     CONTACT:   Vidar Brekke, VP of Marketing
                Linkstorm
                (646) 649-8794 / (732) 861-8704
                vbrekke@linkstorms.com
 
 

SOURCE Linkstorm