LIPSO at the center of interactive television: SMS votes of Loft Story and ADISQ Gala viewers to be facilitated by LIPSO
MONTREAL, Oct. 1 /PRNewswire/ - The young Montreal company LIPSO has reached agreements with television broadcasters TQS and Radio-Canada to provide mobile text messaging (SMS) voting for the reality program "Loft Story", which premieres in October on TQS, as well as for the music industry's ADISQ Gala on October 26 on Radio-Canada. LIPSO is also helping Radio-Canada in sending out weekly SMS alerts for the program "Jack Carter". SMS interactivity is rapidly becoming entrenched in television viewing habits, thereby promoting the creation of new concepts in programming and in audience participation. Thanks to LIPSO, the mobile telephone is becoming a true remote control in viewers' hands so that they can interact in real time by voting or by replying to a question during the show. Under agreements reached with leading mobile telephone companies Bell Mobility, Microcell Solutions, Rogers AT&T Wireless, TELUS Mobility, as well as Aliant Mobility, MTS Mobility, Sasktel Mobility and Telebec Mobilite (plus Northern Tel Mobility for The ADISQ Gala), these companies' SMS subscribers can take advantage of LIPSO's technology in order to participate in an efficient, user-friendly and instantaneous manner. "Our technology and our applications are simple and flexible. We offer broadcasters and television producers end-to-end solutions. Our business model guarantees equitable revenue sharing among the broadcaster, the producer, the mobile telephone companies and LIPSO. In this way, we strive to stimulate audience participation by mobile telephone, the ultimate tool for instantaneous interactivity with television. Thanks to LIPSO, a half-million SMS have already been delivered over the past 12 months," stated Vivianne Gravel, President and CEO of LIPSO. Founded in 2000, LIPSO provides multi-network connectivity solutions and leading-edge mobile text messaging (SMS - Short Message Service) applications, which facilitate communications between businesses and mobile phone users. In the television industry, LIPSO has provided an end-to-end SMS voting solution for "Star Academie" on the TVA network. LIPSO is also involved in SMS projects with the most important Quebec broadcasters Radio-Canada, Tele-Quebec, TQS and TVA as well as Musique Plus. The i-LIPSO Connect(TM) platform includes a router as well as integrated interactive applications such as the i-LIPSO(TM) Real Time Voting Compiler, Campaign Manager, Quiz and Chat.
SOURCE LIPSO SYSTEMES INC.
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