NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Liquid, a leading ad tech platform with access to over 100 million first-party profiles, has announced the acquisition of San Francisco-based CommandIQ, one of the leaders in predictive CRM. CommandIQ's former CEO, Noah Jessop will join Liquid's ever-growing data and analytics team as the company's new Head of Data and evangelist for the newly branded LiquidIQ platform.
The acquisition is part of a larger strategic vision for Liquid. Liquid clients will now be able to match, manage, and push available advertising touch points to the correct behavioral channel displayed by a prospect or consumer via the LiquidIQ platform. Clients will also have the opportunity to leverage their own CRM data independently or in conjunction with PCH first-party profiles to precisely measure and optimize the customer journey and marketing media reception.
Jessop cited Liquid's fast-growing client roster and vast reservoir of first party data, along with recent high-profile team additions, as the driving factors behind the acquisition. "The vision of Liquid, as well as their passion and tremendous depth of talent are second to none within the industry. Together, we can go to market with something that is truly unique in the current landscape."
As Liquid's new Head of Data, Jessop will head up data strategy and audience products, with a focus on formulating the go to market plan to best leverage PCH's first-party data. Prior to founding CommandIQ, Jessop co-founded and led LuckyLabs Studios, an early mobile gaming technology company based in Boston. He studied Mathematics at the Massachusetts Institute of Technology.
"We're excited to have Noah on our team. We're confident that his expertise, alongside the automation platform he helped develop, will ensure Liquid's leading position in providing scalable, deterministic ad targeting products to the market," said Steve Bagdasarian, General Manager, Liquid. "Our acquisition of CommandIQ supports our overall evolution as a platform and shows our true commitment to offering the best ad products possible to our clients."
Liquid was founded in 2008 as a mobile-focused company providing performance-marketing campaigns for a variety of finance, insurance, education, and lifestyle businesses, and was acquired by Publishers Clearing House in 2011. Earlier this year, Publishers Clearing House also acquired Plethora Mobile, a leading mobile DSP, and combined the team and technology with Liquid. The CommandIQ acquisition is the latest investment by PCH to leverage its vast resource of first-party consumer data. Liquid is now able to help advertisers model and target their ideal customers across devices and platforms more accurately than ever before. The company is headquartered in Portland, Maine, with offices in New York City, Boston, and San Francisco.