BIRMINGHAM, Ala., April 5, 2017 /PRNewswire/ -- Expanding its efforts to reach every major market where coolers play a key role in adding to the overall experience, LiT Coolers has signed a three-year partnership agreement with Talladega Superspeedway, NASCAR's Most Competitive track, for the 2017- 2019 race seasons.
"Being an Alabama-based company where football, fishing and NASCAR racing is part of our DNA, being involved with all the major races at Talladega is sure to raise our awareness level in the competitive cooler market," said LiT Coolers CEO Donald Howell.
For all races at Talladega Superspeedway, Howell notes that LiT Coolers has a long list of promotional events and product displays planned. "We'll have fun acquainting race fans with our coolers and tumblers, with our tailgate package upgrades we'll be giving away to unsuspecting campers, plus we'll also demonstrate how our patented cooler technology will enhance their day – and night - at the Superspeedway," Howell said. Race fans can follow @litcoolers for all the details.
"We are thrilled to partner with such a well-respected, local company in LiT Coolers," said Grant Lynch, Chairman of Talladega Superspeedway, which will host its first major event weekend of 2017 on May 5-7. "We have been a staple in Alabama since 1969, and our camping and tailgating are traditions here with our nearly 3,000 acres of property. LiT Coolers' products are simply incredible, and for our fans who haven't been introduced to them yet, they are going to be amazed."
LiT Coolers is best known for its patented Night Sight LED Technology to fully illuminate the contents without compromising precious cooler space. The LiT Cooler technology also features patented integrated 'Ice Legs' for better ice retention, and a fully customizable logo window.
For more information on LiT Coolers activities at upcoming Talladega Superspeedway event, log onto Facebook at https://www.facebook.com/LiTCoolers/.
About LiT Coolers
A cooler's performance shouldn't end when the sun goes down. LiT Coolers keep things cold all day and all night, and are guaranteed to handle the toughest adventure you throw at it – whether it's a tailgater at the race track or big homecoming game, at the beach, or on that needed fishing or hunting trip. To learn more about LiT Coolers, visit www.litcoolers.com.
About Talladega Superspeedway
Talladega Superspeedway is NASCAR's Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR's "Party Capital" thanks to the track's infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the "Big One on the Blvd" party. It is the site of the most comfortable seats in motorsports, large video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway's next NASCAR weekend is set for May 5-7 with the Sparks Energy 300 NASCAR XFINITY Series race and the GEICO 500 Monster Energy NASCAR Cup Series event, in addition to the General Tire 200 for the ARCA Racing Series. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information.
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SOURCE LiT Coolers