Live Nation's Artist Nation Division Redefines the Music Industry With Unified Rights Model

    LOS ANGELES, Oct. 16 /PRNewswire-FirstCall/ -- Live Nation President
 and Chief Executive Officer, Michael Rapino announced today the structure
 behind its Artist Nation division. The new division was formed to partner
 with artists to manage their diverse rights, grow their fan bases and
 provide a direct connection to fans through the global distribution
 platform and marketing proficiencies that have made Live Nation the world's
 largest live music company. Artist Nation will service the company's
 10-year partnership with Madonna.
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     Comprised of recorded music, merchandise, artist fan site/artist
 ticketing, broadcast/digital media rights, sponsorship and marketing
 divisions, Artist Nation is led by its Chairman and Chief Executive Officer
 Michael Cohl.
     Mr. Cohl commented, "Artist Nation works for the direct benefit of the
 artist to better market their music across all their diverse businesses to
 extend their fan base. Our company can leverage Live Nation's many assets
 in order to help artists reach their fullest potential and deliver the
 ultimate experience to the fan. This is really an extension of the work we
 have already been doing with the Rolling Stones, U2 and many other bands
 over the years. In order to execute this, Artist Nation has put together a
 superstar team in every area of the music chain."
     At the heart of the Artist Nation model are Live Nation's deep
 relationships within the industry and its global distribution and marketing
 platform which provides artists with access to hundreds of seasoned
 marketing, promotion and production personnel and a team of nearly 200
 national and local sponsorship employees. The Company is strategically
 positioned in more than 80 offices in 18 countries around the world, with
 over 160 venues, all servicing the 35 million fans that attend Live Nation
 shows each year.
     Through corporate alliances, direct marketing, mobile telephone
 partnerships, online activities, fan websites and innumerable other
 powerful tools, such as a growing ticket component and a growing database
 of over 25 million fans, Artist Nation is well positioned to exploit Live
 Nation resources and build a better relationship between artists and their
 fans.
     Artist Nation, headquartered in Miami, Florida, has a streamlined
 infrastructure in place to execute on these additional revenue streams. In
 total, Artist Nation currently has over 300 employees around the world and
 relationships with more than 500 artists. As the Artist Nation division
 continues to grow, its infrastructure will be supplemented to provide
 artists with the best service possible while maintaining an efficient cost
 structure.
     By itself the new Madonna partnership is expected to generate a
 financially sound return for Madonna and for Live Nation shareholders, as
 the partners work together over the next ten years to unlock the value of
 the "Madonna Music Business." In addition, Live Nation believes the return
 will be enhanced as it expects the Madonna partnership to attract other
 artists to Artist Nation and accelerate growth.
     Artist Nation's divisions are comprised of:
 
     -- RECORDED MUSIC:  Artist Nation's recorded music division serves in the
        creation, production, marketing, promotion, sales and distribution of
        artists' recorded rights.
 
     -- MERCHANDISE:  Artist Nation's merchandise division includes creative,
        product development, sourcing, licensing, marketing and fulfillment
        services under three brands:
 
         -- Anthill Trading is a global merchandising company, representing
            some of the most prestigious icons and trademarked properties in
            music, entertainment and lifestyle.  Anthill has relationships with
            over 50 artists, including names such as AC/DC, Il Divo, Neil
            Young, Pink Floyd, John Legend, Pearl Jam, Nelly Furtado, The
            Police, The Rolling Stones, Run DMC, The Wu Tang Clan, and Frank
            Zappa.
 
         -- TRUNK, Ltd. is a specialty merchandise company that acquires
            licenses primarily from music artists to design, manufacture and
            sell authentic, limited edition apparel and accessories for men,
            women and children through various distribution channels.  TRUNK
            has relationships with over 100 music artists.
 
         -- Musictoday is the official online store for over 500 artists and
            athletes, including Dave Matthews Band, Elvis Presley, and the
            Rolling Stones.
 
     -- ARTIST FAN SITES AND ARTIST TICKETING:  Artist Nation's online division
        provides more than 500 artists with fan club and website services and
        artist fan ticketing products.
 
         -- Ultrastar is the official artist website and fan club for over
            20 artists including the Rolling Stones, The Police, Red Hot Chili
            Peppers and Genesis.  Ultrastar also produces and syndicates
            original video content through its Virtual Ticket solution
            delivering content to online video and exclusive DVD's.  The
            company also has full service marketing capabilities to integrate
            and manage an artist's entire online presence through contests,
            partnerships, affiliate marketing, social networking and grass
            roots outreach.
 
         -- Musictoday executes fan club ticketing for over 500 artists,
            festivals and venues and also manages 25 fan websites for artists
            such as John Mayer, Dave Matthews Band, Kenny Chesney, and Celine
            Dion.
 
     -- BROADCAST/DIGITAL MEDIA RIGHTS:  Artist Nation's broadcast/digital
        media rights division provides artists means to produce and distribute
        live music audiovisual products.
 
         -- Studios:  Studios provides artists with seamless, integrated means
            to produce and distribute live music audiovisual products. Studios
            has produced more than 1,000 recordings, pioneering the delivery of
            live concerts to 3G mobile phones in the U.S., helping artists sell
            more than 250,000 CDs and digital downloads to date and producing
            over  200 shows annually.
 
         -- Media Rights:  Media Rights develops and contracts media rights in
            all forms of distribution, including television, home video,
            internet, mobile, radio, digital cinema and other emerging
            channels.  Recent projects include DVD's for the Rolling Stones,
            Mariah Carey and Barbra Streisand, and documentaries for Pete
            Seeger and Harry Belafonte.
 
     -- SPONSORSHIP AND MARKETING:  Artist Nation's alliances group offers
        music marketing and sponsorship opportunities that provide unparalleled
        access to the overall music experience through long term partnership
        programs.  Artist Nation also works with Live Nation's local and
        national sponsorship groups that employ over 200 sales professionals.
        In addition, Artist Nation's Tour Design division provides audio and
        visual production, post production, international design and
        development, graphic design, and marketing creative services.
     ABOUT LIVE NATION:
     Live Nation is the future of the music business. With the most live
 concerts, music venues and festivals in the world and the most
 comprehensive concert search engine on the web, Live Nation is
 revolutionizing the music industry: onstage and online. Headquartered in
 Los Angeles, California, Live Nation is listed on the New York Stock
 Exchange, trading under the symbol "LYV." Additional information about the
 company can be found at http://www.livenation.com under the "About Us"
 section.
     Portions of this release may contain forward-looking statements
 regarding future events and are subject to risks and uncertainties. Such
 statements include, but are not limited to, statements regarding
 anticipated higher margins and revenues, new revenue streams and growth
 opportunities, the anticipated financial return associated with the Madonna
 transaction and the expectation that such transaction will attract
 additional artists to Artist Nation. Live Nation wishes to caution you that
 there are some factors that could cause actual results to differ materially
 from any future results, performance or achievements expressed or implied
 by such forward-looking statements, including but not limited to
 difficulties in luring other artists away from more traditional contract
 structures, operational challenges in achieving strategic objectives and
 the risk that our markets do not evolve as anticipated. Live Nation refers
 you to the documents it files from time to time with the U.S. Securities
 and Exchange Commission, specifically the section titled "Item 1A. Risk
 Factors" of Live Nation's most recent Annual Report filed on Form 10-K,
 which contains and identifies other important factors that could cause
 actual results to differ materially from those contained in our projections
 or forward-looking statements. Stockholders and other readers are cautioned
 not to place undue reliance on these forward-looking statements, which
 speak only as of the date on which they are made. We undertake no
 obligation to update publicly or revise any forward-looking statements.
 
 

SOURCE Live Nation

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