LiveDeal.com Unveils AdShare Program, Offers Free Online Classifieds Platform to Print Publishers and Broadcasters

AdShare Enables Media to Effortlessly Launch Online Classifieds Web Sites,

Generate New Revenue, and Claim a Piece of the Burgeoning Online Classifieds

Market -- At No Cost



09 Nov, 2005, 00:00 ET from LiveDeal

    SANTA CLARA, Calif., Nov. 9 /PRNewswire/ -- LiveDeal.com
 (http://www.livedeal.com), the nation's leading local online classifieds site,
 today unveiled AdShare, a first-of-its-kind, turn-key program that enables
 media companies to instantly launch branded online classifieds web sites --
 complete with photos, e-commerce and email capabilities -- at no cost via
 LiveDeal's online classifieds platform.  Through AdShare, newspapers, radio
 and television stations can extend and enhance their offline offerings with
 online classifieds web sites and effectively compete against online threats
 such as craigslist and Monster.com for market share in the $17 billion
 classifieds industry that's moving online.
     According to a recent study by McKinsey & Co., newspapers could lose $4
 billion in classifieds revenue to Internet listings by 2007.  The threat is
 largest in the jobs, cars, and real estate categories where media analyst firm
 Borrell Associates estimates newspapers generate approximately 70 percent of
 their ad revenues.  The pain is felt most acutely by smaller community
 publishers and broadcast outlets that lack the resources to build or buy the
 technology infrastructure necessary to thrive online.
     "Media companies are struggling to protect their eroding classifieds
 market share, but have lacked a sophisticated technology platform to
 effectively compete with online classifieds players and conglomerates with
 deep pockets," said Rajesh Navar, founder and CEO of LiveDeal.com.
 "LiveDeal's AdShare program levels the battlefield by providing a robust and
 cost-effective solution for managing online classifieds, that newspapers and
 broadcast outlets can implement immediately, with no start up costs or monthly
 hosting fees. AdShare combines the strength of the LiveDeal platform with the
 brand awareness and reach of local media companies, creating a simple, win-win
 solution for all involved parties."
     "Clear Channel is constantly looking for ways to build relationships with
 its audiences and enhance the listener experience," said Scott Coane, director
 of AM sales, Clear Channel Radio San Francisco.  "We partnered with
 LiveDeal.com to create SFBayAuto.com, an online autos classifieds site for the
 listeners of our Bay Area family of radio stations.  We were amazed at how
 fast and simple it was to create this new listener experience and are pleased
 to be adding another revenue stream to our business model at no additional
 cost."
 
     How AdShare Works
     * LiveDeal creates a free media-branded classifieds web site for its
      AdShare partner powered by the LiveDeal online classifieds platform,
      which includes photos, e-commerce and email capabilities and is pre-
      populated with local listings from LiveDeal's extensive customer base.
      The web site includes the partner's logo, brand and URL - e.g.
      "www.YourBrand.com."
     * AdShare partners immediately have classifieds content with more than
      300,000 listings already in LiveDeal's classified inventory, making the
      co-branded site listings rich on day one.
     * LiveDeal maintains the site for free; partners leverage the multi-
      million dollar investment LiveDeal has made in developing its robust
      classifieds platform with the expertise of a team whose past
      achievements include building eBay, FordDirect.com and other successful
      online businesses.
     * The partner promotes its classifieds web site through its online and
      offline offerings and earns revenue on listing upgrades and lead
      generation programs.  Media companies can instantly start cross-selling
      online advertising, up-selling traditional print advertisers to online
      listings, and enjoy new revenue streams through online pay-per-lead
      programs in the highly lucrative automotive, real estate and employment
      verticals.
     * LiveDeal increases its partners' classifieds revenue by cross selling
      print advertising opportunities online. Partners can take advantage of
      LiveDeal's search engine marketing expertise and enjoy customer
      referrals from LiveDeal partnerships with Google, Yahoo, MSN, and
      thousands of online affiliates.
 
     For more information on LiveDeal AdShare, please contact
 adshare@livedeal.com or call (408) 855-9988 x124.
 
     About LiveDeal
     With a management team hailing from eBay, FordDirect.com and other
 pioneering Internet companies, LiveDeal is the leader in online local
 classifieds with more than $3 billion worth of goods listed for sale.  With
 its free listings and broad selection, LiveDeal.com is ideal for trading hard-
 to-ship items such as automobiles, furniture, pets, appliances, real estate
 and other "try before you buy" items, eliminating shipping costs and reducing
 fraud.  Buyers can browse or search for items using LiveDeal's easy-to-use web
 interface, seeing what's available locally first then nationwide second.
 Sellers enjoy a local or national listing with optional enhancements,
 resulting in a more cost-effective marketplace to list their goods and
 services.  For more information, visit http://www.livedeal.com.
 
     Media Contact:
     Marian Hughes                       Kathy Wilson
     Tier One Partners                   Tier One Partners
     708-246-0083                        781-862-9937
     pr@livedeal.com                     pr@livedeal.com
 
 

SOURCE LiveDeal
    SANTA CLARA, Calif., Nov. 9 /PRNewswire/ -- LiveDeal.com
 (http://www.livedeal.com), the nation's leading local online classifieds site,
 today unveiled AdShare, a first-of-its-kind, turn-key program that enables
 media companies to instantly launch branded online classifieds web sites --
 complete with photos, e-commerce and email capabilities -- at no cost via
 LiveDeal's online classifieds platform.  Through AdShare, newspapers, radio
 and television stations can extend and enhance their offline offerings with
 online classifieds web sites and effectively compete against online threats
 such as craigslist and Monster.com for market share in the $17 billion
 classifieds industry that's moving online.
     According to a recent study by McKinsey & Co., newspapers could lose $4
 billion in classifieds revenue to Internet listings by 2007.  The threat is
 largest in the jobs, cars, and real estate categories where media analyst firm
 Borrell Associates estimates newspapers generate approximately 70 percent of
 their ad revenues.  The pain is felt most acutely by smaller community
 publishers and broadcast outlets that lack the resources to build or buy the
 technology infrastructure necessary to thrive online.
     "Media companies are struggling to protect their eroding classifieds
 market share, but have lacked a sophisticated technology platform to
 effectively compete with online classifieds players and conglomerates with
 deep pockets," said Rajesh Navar, founder and CEO of LiveDeal.com.
 "LiveDeal's AdShare program levels the battlefield by providing a robust and
 cost-effective solution for managing online classifieds, that newspapers and
 broadcast outlets can implement immediately, with no start up costs or monthly
 hosting fees. AdShare combines the strength of the LiveDeal platform with the
 brand awareness and reach of local media companies, creating a simple, win-win
 solution for all involved parties."
     "Clear Channel is constantly looking for ways to build relationships with
 its audiences and enhance the listener experience," said Scott Coane, director
 of AM sales, Clear Channel Radio San Francisco.  "We partnered with
 LiveDeal.com to create SFBayAuto.com, an online autos classifieds site for the
 listeners of our Bay Area family of radio stations.  We were amazed at how
 fast and simple it was to create this new listener experience and are pleased
 to be adding another revenue stream to our business model at no additional
 cost."
 
     How AdShare Works
     * LiveDeal creates a free media-branded classifieds web site for its
      AdShare partner powered by the LiveDeal online classifieds platform,
      which includes photos, e-commerce and email capabilities and is pre-
      populated with local listings from LiveDeal's extensive customer base.
      The web site includes the partner's logo, brand and URL - e.g.
      "www.YourBrand.com."
     * AdShare partners immediately have classifieds content with more than
      300,000 listings already in LiveDeal's classified inventory, making the
      co-branded site listings rich on day one.
     * LiveDeal maintains the site for free; partners leverage the multi-
      million dollar investment LiveDeal has made in developing its robust
      classifieds platform with the expertise of a team whose past
      achievements include building eBay, FordDirect.com and other successful
      online businesses.
     * The partner promotes its classifieds web site through its online and
      offline offerings and earns revenue on listing upgrades and lead
      generation programs.  Media companies can instantly start cross-selling
      online advertising, up-selling traditional print advertisers to online
      listings, and enjoy new revenue streams through online pay-per-lead
      programs in the highly lucrative automotive, real estate and employment
      verticals.
     * LiveDeal increases its partners' classifieds revenue by cross selling
      print advertising opportunities online. Partners can take advantage of
      LiveDeal's search engine marketing expertise and enjoy customer
      referrals from LiveDeal partnerships with Google, Yahoo, MSN, and
      thousands of online affiliates.
 
     For more information on LiveDeal AdShare, please contact
 adshare@livedeal.com or call (408) 855-9988 x124.
 
     About LiveDeal
     With a management team hailing from eBay, FordDirect.com and other
 pioneering Internet companies, LiveDeal is the leader in online local
 classifieds with more than $3 billion worth of goods listed for sale.  With
 its free listings and broad selection, LiveDeal.com is ideal for trading hard-
 to-ship items such as automobiles, furniture, pets, appliances, real estate
 and other "try before you buy" items, eliminating shipping costs and reducing
 fraud.  Buyers can browse or search for items using LiveDeal's easy-to-use web
 interface, seeing what's available locally first then nationwide second.
 Sellers enjoy a local or national listing with optional enhancements,
 resulting in a more cost-effective marketplace to list their goods and
 services.  For more information, visit http://www.livedeal.com.
 
     Media Contact:
     Marian Hughes                       Kathy Wilson
     Tier One Partners                   Tier One Partners
     708-246-0083                        781-862-9937
     pr@livedeal.com                     pr@livedeal.com
 
 SOURCE  LiveDeal