Liz Claiborne and Marie Claire Magazine Unite to Launch The 'No More Tour'

National Bus Tour, College Events and Film Festival Put

Spotlight on and Raise Awareness of Violence Against Women



01 Oct, 2003, 01:00 ET from Marie Claire, Liz Claiborne Inc.

    NEW YORK, Oct. 1 /PRNewswire/ -- Liz Claiborne Inc. and Marie Claire are
 going on the road with their shared vision of ending violence against women.
 In October, National Domestic Violence Awareness Month, the apparel company
 and women's magazine will launch the "No More Tour," a national bus tour and
 film festival with a simple objective:  to educate the public and stimulate a
 dialogue about violence against women in our society.
     The "No More Tour" will kick off in New York City on October 1, 2003 and
 begin a coast-to-coast, awareness-raising journey.  In four cities, Liz
 Claiborne and Marie Claire will sponsor an event at a local university with
 speakers, entertainment and a film festival showcasing winning films from
 their "Stop the Violence" short film contest.  The student film contest was
 created to encourage an exchange of ideas on the issue of violence against
 women and demonstrate the influence art can have on societal problems.  Cities
 and schools in the "No More Tour" itinerary include:
      * Georgetown University in Washington, D.C. (October 2)
      * Emory University in Atlanta, GA (October 7)
      * University of Texas in Austin, TX (October 9)
      * University of Southern California in Los Angeles, CA (October 14)
 
     "Collaboration is crucial to making a difference on social issues, and a
 powerful partnership like ours with Marie Claire communicates the urgent need
 to end violence against women to an even broader audience," says Jane Randel,
 vice president of corporate communications at Liz Claiborne and director of
 the company's 12-year anti-abuse campaign.  "We hope that our united voices
 will inspire the people we reach -- both men and women -- to work together to
 create a society intolerant of abuse."
     Marie Claire Editor-in-Chief Lesley Jane Seymour comments, "This bus tour
 is a dream come true for me because of the real difference we can make.  Liz
 Claiborne is a perfect partner because they have long been on the forefront of
 addressing violence against women."  She goes on to say, "We not only have a
 similar commitment, but a powerful medium for our voice."
 
     On The Road:  Delivering The Message
     In each of the four cities, the "No More Tour" bus will make several local
 community stops distributing fact sheets on violence against women, specially
 designed Liz Claiborne bandannas symbolizing the mission of the tour and
 invitations to attend the campus event.
     The events will include a screening of the winning films, a performance by
 local or national musicians and a discussion of the films lead by Rosalind
 Wiseman, a dynamic expert on empowering youth to end violence and author of
 the best-selling book, "Queen Bees and Wannabes:  Helping Your Daughter
 Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence."
     "Education and communication are vital in preventing violence in
 relationships and in society," says Wiseman, author of the aforementioned book
 and co-founder of the Empower Program, a non-profit organization that empowers
 youth to stop the culture of violence.  "By bringing together film, music and
 community to spark a dialogue on violence against women, the 'No More Tour'
 offers the opportunity to share opinions, see a new perspective and openly
 discuss ways we can make a difference on the issue."
     Polaroid, a company at the forefront of educating law enforcement and
 healthcare professionals on domestic violence photo documentation, will donate
 Polaroid ONE instant cameras and film to help document the faces and places of
 the "No More Tour."   At each college event, the cameras will be used to take
 photos of attendees' hands in the shape of hearts to symbolize their pledge to
 end violence against women.
     In select tour cities, Polaroid has also invited industry experts to host
 free seminars for law enforcement officials, victim advocates and district
 attorneys/prosecutors on topics including criminal investigation-scene
 documentation, evidence analysis and the preparation of courtroom
 presentations.
     On the strength of the tour's objective, Seymour adds, "By the time the
 tour reaches Los Angeles, we anticipate the 'No More ... ' message will have
 impacted and inspired communities across the country."
 
     About Liz Claiborne's Women's Work Program
     Since 1991, Liz Claiborne Inc. has been addressing the issue of domestic
 violence through a comprehensive education and awareness campaign.  Efforts
 have included billboards, television and radio announcements, posters,
 brochures, campus workshops and partnerships with local retailers and
 community groups.  Each year the program strives to reach different audiences
 with focused anti-abuse messages.  Initiatives have been aimed at parents,
 teens, women, men, college students and corporate America.  To learn more
 about Liz Claiborne's campaign to create a society intolerant of abuse, visit
 www.lizclaiborne.com/loveisnotabuse.
 
     About Marie Claire
     Marie Claire is published in 26 countries and is read by more than 15
 million worldwide.  The magazine was founded in 1937 by French industrialist
 Jean Prouvose, whose goal was to present the realities of life mixed with
 fashion and beauty coverage.  The American edition is published by Hearst
 Magazines, a unit of The Hearst Corporation (www.hearst.com) and one of the
 world's largest publishers of monthly magazines, with a total of 17 U.S.
 titles and 129 international editions.  Hearst's magazines are also read by
 more U.S. adult women than any other monthly magazine publisher.  The company
 also publishes 18 magazines in the United Kingdom through its wholly owned
 subsidiary, The National Magazine Company Limited.
 
     About Polaroid
     Polaroid Corporation is the worldwide leader in instant photography.  The
 company supplies instant photographic cameras and films; digital imaging
 hardware, software and media; identification systems; and sunglasses to
 markets worldwide.  Additional information about Polaroid is available on the
 company's Web site at www.polaroid.com.  To learn more about Polaroid's work
 on domestic violence photo documentation, visit www.polaroid.com/dv.
 
 

SOURCE Marie Claire, Liz Claiborne Inc.
    NEW YORK, Oct. 1 /PRNewswire/ -- Liz Claiborne Inc. and Marie Claire are
 going on the road with their shared vision of ending violence against women.
 In October, National Domestic Violence Awareness Month, the apparel company
 and women's magazine will launch the "No More Tour," a national bus tour and
 film festival with a simple objective:  to educate the public and stimulate a
 dialogue about violence against women in our society.
     The "No More Tour" will kick off in New York City on October 1, 2003 and
 begin a coast-to-coast, awareness-raising journey.  In four cities, Liz
 Claiborne and Marie Claire will sponsor an event at a local university with
 speakers, entertainment and a film festival showcasing winning films from
 their "Stop the Violence" short film contest.  The student film contest was
 created to encourage an exchange of ideas on the issue of violence against
 women and demonstrate the influence art can have on societal problems.  Cities
 and schools in the "No More Tour" itinerary include:
      * Georgetown University in Washington, D.C. (October 2)
      * Emory University in Atlanta, GA (October 7)
      * University of Texas in Austin, TX (October 9)
      * University of Southern California in Los Angeles, CA (October 14)
 
     "Collaboration is crucial to making a difference on social issues, and a
 powerful partnership like ours with Marie Claire communicates the urgent need
 to end violence against women to an even broader audience," says Jane Randel,
 vice president of corporate communications at Liz Claiborne and director of
 the company's 12-year anti-abuse campaign.  "We hope that our united voices
 will inspire the people we reach -- both men and women -- to work together to
 create a society intolerant of abuse."
     Marie Claire Editor-in-Chief Lesley Jane Seymour comments, "This bus tour
 is a dream come true for me because of the real difference we can make.  Liz
 Claiborne is a perfect partner because they have long been on the forefront of
 addressing violence against women."  She goes on to say, "We not only have a
 similar commitment, but a powerful medium for our voice."
 
     On The Road:  Delivering The Message
     In each of the four cities, the "No More Tour" bus will make several local
 community stops distributing fact sheets on violence against women, specially
 designed Liz Claiborne bandannas symbolizing the mission of the tour and
 invitations to attend the campus event.
     The events will include a screening of the winning films, a performance by
 local or national musicians and a discussion of the films lead by Rosalind
 Wiseman, a dynamic expert on empowering youth to end violence and author of
 the best-selling book, "Queen Bees and Wannabes:  Helping Your Daughter
 Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence."
     "Education and communication are vital in preventing violence in
 relationships and in society," says Wiseman, author of the aforementioned book
 and co-founder of the Empower Program, a non-profit organization that empowers
 youth to stop the culture of violence.  "By bringing together film, music and
 community to spark a dialogue on violence against women, the 'No More Tour'
 offers the opportunity to share opinions, see a new perspective and openly
 discuss ways we can make a difference on the issue."
     Polaroid, a company at the forefront of educating law enforcement and
 healthcare professionals on domestic violence photo documentation, will donate
 Polaroid ONE instant cameras and film to help document the faces and places of
 the "No More Tour."   At each college event, the cameras will be used to take
 photos of attendees' hands in the shape of hearts to symbolize their pledge to
 end violence against women.
     In select tour cities, Polaroid has also invited industry experts to host
 free seminars for law enforcement officials, victim advocates and district
 attorneys/prosecutors on topics including criminal investigation-scene
 documentation, evidence analysis and the preparation of courtroom
 presentations.
     On the strength of the tour's objective, Seymour adds, "By the time the
 tour reaches Los Angeles, we anticipate the 'No More ... ' message will have
 impacted and inspired communities across the country."
 
     About Liz Claiborne's Women's Work Program
     Since 1991, Liz Claiborne Inc. has been addressing the issue of domestic
 violence through a comprehensive education and awareness campaign.  Efforts
 have included billboards, television and radio announcements, posters,
 brochures, campus workshops and partnerships with local retailers and
 community groups.  Each year the program strives to reach different audiences
 with focused anti-abuse messages.  Initiatives have been aimed at parents,
 teens, women, men, college students and corporate America.  To learn more
 about Liz Claiborne's campaign to create a society intolerant of abuse, visit
 www.lizclaiborne.com/loveisnotabuse.
 
     About Marie Claire
     Marie Claire is published in 26 countries and is read by more than 15
 million worldwide.  The magazine was founded in 1937 by French industrialist
 Jean Prouvose, whose goal was to present the realities of life mixed with
 fashion and beauty coverage.  The American edition is published by Hearst
 Magazines, a unit of The Hearst Corporation (www.hearst.com) and one of the
 world's largest publishers of monthly magazines, with a total of 17 U.S.
 titles and 129 international editions.  Hearst's magazines are also read by
 more U.S. adult women than any other monthly magazine publisher.  The company
 also publishes 18 magazines in the United Kingdom through its wholly owned
 subsidiary, The National Magazine Company Limited.
 
     About Polaroid
     Polaroid Corporation is the worldwide leader in instant photography.  The
 company supplies instant photographic cameras and films; digital imaging
 hardware, software and media; identification systems; and sunglasses to
 markets worldwide.  Additional information about Polaroid is available on the
 company's Web site at www.polaroid.com.  To learn more about Polaroid's work
 on domestic violence photo documentation, visit www.polaroid.com/dv.
 
 SOURCE  Marie Claire, Liz Claiborne Inc.