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Liz Cobb Joins Xactly Corporation
Sales Compensation Veteran Tapped to Lead Xactly's Small-to-Medium Business Unit
SAN JOSE, Calif., Nov. 17 /PRNewswire/ -- Xactly Corporation, the Smart Incentives Company(TM) and the leader in on-demand sales performance management (SPM), today announced that Liz Cobb has joined the company as General Manager, Small and Medium Business Solutions. In her new role, Cobb will be responsible for managing Xactly's small-to-medium business (SMB) initiatives, including the revolutionary Xactly Incent Express(TM), www.xactlycorp.com/express, a native Force.com platform application designed specifically for small-to-medium businesses that use Salesforce CRM.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050906/SFF038LOGO)
Cobb brings nearly two decades of sales compensation expertise and leadership to Xactly. Most recently, she held the position of CEO and Founder of Makana Solutions, a leading provider of SaaS-based, self-service incentive compensation management solutions for SMBs.
"Liz Cobb's background in sales performance management is unmatched in the industry," said Christopher Cabrera, President and CEO, Xactly Corporation. "Liz is an innovator in this market, having created some of the first solutions to automate the sales compensation function and help companies realize the strategic benefits of moving compensation off of spreadsheets. We are excited to have Liz lead our SMB initiatives as we continue to revolutionize the world of sales compensation."
"Liz brings Xactly a wealth of experience in understanding the unique sales compensation requirements of the SMB market segment," said Joe Galvin, Vice President and Service Director, Sirius Decisions, Inc, a leading research firm specializing in sales and marketing strategies. "Liz's passion for compensation spans development, compensation plan best practices and go-to-market strategies that enable companies to experience the power of automated compensation solutions in a self-service and easy to use fashion."
"I am pleased to join Xactly, the market leader in sales performance management, and I am thrilled about the opportunity to provide SMBs with automated sales compensation processes and well designed compensation plans," said Liz Cobb, General Manager, Small and Medium Business Solutions. "Xactly has dominated the compensation space in the mid-to-large part of the market for five years. Now, with Xactly Incent Express, SMBs can deploy a self-service application entirely on-line in a matter of hours - no professional services required.
Cobb, who founded Makana Solutions in 2004, led the company from securing capital investment to product development and customer acquisition. Under her leadership, the company signed more than 200 customers and earned the distinction as a Gartner "Cool Vendor" in early 2009. Makana Solutions was named "One to Watch" in the 2009 CRM Market Awards for Incentive Management. Xactly Corporation was named the winner in the same category over all other competitors.
Prior to founding Makana Solutions, Cobb was Chairman, Founder and CEO of Centive (formerly Incentive Systems) where she drove product development and helped grow the company to $22 million in revenues. Centive was acquired by Xactly in January 2009. Cobb has held various management positions at VI/Comp Management, Open Software Foundation (OSF), Computer Corporation of America (CCA), and Honeywell Information Systems.
Cobb holds a bachelor of science in engineering from Vanderbilt University and a master's degree in computer science from Arizona State University.
About Xactly Corporation
Xactly Corporation, the Smart Incentives Company(TM), is the market leader in on-demand sales performance management. The company's SPM Suite of products, enables sales and finance executives to design, implement, manage, audit and optimize sales compensation management programs easily and affordably. Xactly's solutions automate the process of aggregating data from disparate systems into a secure, hosted repository, and enable companies to leverage this business data, which is the lifeblood of sales performance management. Xactly helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance, and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises. For more information, visit www.xactlycorp.com or call 1-866-GO-XACTLY (469-2285).
© 2005-2009 Xactly Corporation. All rights reserved. Xactly, Xactly Incent, Xactly Incent Express, Xactly Rewards, "The Smart Incentives Company", and "Incent right. Sell more." are trademarks or registered trademarks of Xactly Corporation.
Media Contacts:
Kristin Reeves
Blanc & Otus Public Relations for Xactly Corporation
Tel: 415-856-5145
Email: kreeves@blancandotus.com
SOURCE Xactly Corporation
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