BOSTON, Feb. 8, 2012 /PRNewswire-iReach/ -- Almighty recently announced the launch of a website celebrating the 100th anniversary of outdoor apparel and gear retailer L.L.Bean - the culmination of several months of collaboration between the Boston-based agency and the Freeport, Maine brand. The site, designed and developed in collaboration with L.L.Bean's in-house creative and commerce teams, is part of a year-long celebration of the brand's relationship with its customers and the outdoors. It integrates content from L.L.Bean's rich archives with user-submitted content to tell the story of a brand as relevant to the next hundred years as it has been to the last hundred.

"There were two things that really framed this engagement for us," said Ian Fitzpatrick, Partner/Research at Almighty, "namely: that it was a chance to work with an iconic brand for which we had great regard, and that it was an opportunity to work with them in a profoundly broad capacity - with their user experience, creative, marketing, e-commerce and technology teams. We take a lot of pride in our ability to work across organizations, and the 100th Anniversary celebration was certainly an opportunity to do precisely that."

The site, designed and developed to accommodate constant updates throughout the year-long celebration by Almighty, L.L.Bean and partner agencies GSD&M and Weber Shandwick, includes L.L.Bean's first corporate blog, a rich timeline celebrating milestones from L.L.Bean's archives, the Get Out(fitted) Gear Giveaway program - also integrated by Almighty into the L.L.Bean Facebook page - and the brand's Million Moment Mission. The Million Moment Mission aggregates consumer engagement around the L.L.Bean brand - Twitter hashtags, Facebook 'likes', attendance at L.L.Bean events and more - ultimately resulting in a million-dollar donation by the brand to the National Park Foundation.

"This was a truly collaborative effort," said Emily Bruce, E-Commerce Marketing Manager for L.L.Bean. "Almighty was customer focused and responsive to our needs.  The final result achieves what we set out to create: a presentation of our brand that joins our most significant historical milestones to the stories of our most loyal customers who have allowed us to reach this impressive age.  We have worked hard with Almighty to create a highly engaging and sharable experience for our customers where they can explore both our rich heritage and discovery what's ahead for us, including how to join in on our 100th Anniversary celebration." The website, online at http://100.llbean.com, will be live throughout 2012.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.  L.L.Bean can be found worldwide on www.llbean.com.

Contact: Carolyn Beem, 207-552-6022, cbeem@llbean.com

About Almighty, LLC

Almighty is full-service digital agency that develops meaningful experiences through content strategy, creation and deployment. We are focused on content because today, expectations for how a brand engages across platforms and stakeholders has never been higher, and this requires new thinking from a marketing and organizational perspective. The incorporation of identity into usefulness, the cultivation and curation of information to enhance an experience, the building of community to achieve common goals, these are the day-to-day requirements that every organization faces in order to thrive. From strategy to technology development, Almighty's capabilities allow us to produce many different types of content, but the goal is always the same – to deliver value through marketing. To learn more about Almighty visit us at www.bealmighty.com,Facebook orTwitter.

Contact: Analesa Smith, 617-782-1511, analesa.smith@bealmighty.com

SOURCE: Almighty, LLC

Media Contact: Analesa Smith Almighty LLC, 617-782-1511, analesa.smith@bealmighty.com

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SOURCE Almighty LLC

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