WILMINGTON, Del. and FREEPORT, Maine, June 30 /PRNewswire/ -- L.L.Bean
and Barclays today announced the launch of the new L.L.Bean Visa card,
which will be available July 1. The card rewards loyal customers with
coupon dollars good toward L.L.Bean merchandise every time they use the
card, plus a wealth of new and improved benefits to make the card even more
rewarding than before.
Every time cardmembers make a purchase with their L.L.Bean Visa card,
they earn coupon dollars good for L.L.Bean merchandise. Whenever
cardmembers earn 10 coupon dollars, a $10 L.L.Bean coupon will be sent to
them automatically via their account statement. The card has no annual fee
and there are no limits on earned rewards. Cardmembers can earn coupon
dollars faster when purchasing L.L.Bean merchandise or at the L.L.Bean
Outdoor Discovery School. Cardmembers can also donate their L.L.Bean coupon
dollars to support the National Park Foundation.
"Launching a new card offering represents an important opportunity to
build the trust and loyalty of our customers," said Chris McCormick,
President and CEO, L.L.Bean. "In Barclays, we found a partner that shares
our commitment to quality, value and customer service. Barclays went the
extra mile with us to create a program that suits the needs of our
cardmembers and positively reflects our brand. Our current and future
cardholders will appreciate the expanded card benefits, outstanding
customer service and continuity of the L.L.Bean coupon program."
"L.L.Bean represents an iconic brand that stands out amongst its loyal
customers, employees, partners and the communities in which it does
business," said Lloyd M. Wirshba, Chief Executive Officer, Barclaycard US,
the credit card business of Barclays PLC in the United States. "We believe
that this new credit card product will add significant value for L.L.Bean
customers and help foster an even further deepening of loyalty to this
As part of the selection criteria, L.L.Bean sought a bank partner that
was willing to make a commitment to the state of Maine to support the new
program. Barclays concluded that Maine represented an extremely attractive
option for its continued expansion of customer service operations. Barclays
selected a site in Wilton, Maine for its newest care center in the U.S.
which opened earlier this month to serve L.L.Bean cardmembers as well as
those from other partner programs. The facility's employees were immersed
in an intensive training program developed in conjunction with L.L.Bean and
based on its award winning service program -- to ensure cardmembers receive
the same familiar, high quality L.L.Bean customer experience.
Both L.L.Bean and Barclays are well known for providing superior
customer service. In January 2008, L.L.Bean was ranked number one in
customer service among all retailers in the National Retail Federation
Foundation's third annual customer service survey. And in February, the
company ranked second overall in BusinessWeek's 2008 Customer Service
Champs annual ranking, which is based on J.D. Power & Associates survey
data. In November 2007, a Forrester Research survey(1) named Barclays one
overall customer experience.
Barclays worked closely with L.L.Bean to better understand the needs
and desires of its loyal customer base and customize a program that added
more value. In addition to earning L.L.Bean coupon dollars, the new card
program offers free shipping, return shipping, monogramming and a choice of
three card designs, plus Visa Platinum or Signature benefits with no annual
fee and no limits on earned rewards. Consumers can apply for the card
online at http://www.llbeanrewards.com or through any L.L.Bean channel.
"We listened to L.L.Bean customers and learned that they really wanted
free return shipping, in addition to the free monogramming and shipping
that was already in place," said Shawn Gorman, Vice President of Card
Services at L.L.Bean. "We made it an exclusive benefit for cardmembers and
gave them the option of personalizing their card with three different
L.L.Bean-inspired designs. Finally, the addition of extraordinary Visa
-- such as access to exclusive events, enticing offers and
complimentary concierge services -- truly increases the appeal of the
"The consumer value behind the new L.L.Bean Visa program stands out
within the retail card category," said Dennis Nealon, Senior
Director-Partner Programs, Barclaycard US. "And it has to. L.L.Bean
customers expect no less from L.L.Bean. Customers also have so many payment
options today that the value must be compelling."
L.L.Bean, Inc. has been a trusted source for quality apparel, reliable
outdoor equipment and expert advice since 1912. The company is
headquartered in Freeport, Maine, just down the road from the original
store. The company has grown from a one-man operation to a global
organization with annual sales of over $1.6 billion. While its business has
grown substantially, L.L.Bean still upholds the values of its founder and
continues his dedication to quality customer service and a love of the
About Barclaycard US
Headquartered in Wilmington, DE, Barclaycard US creates customized co-
branded credit card programs for some of the country's most successful
travel, entertainment, retail and financial institutions, including US
Airways, Barnes & Noble, BJ's Wholesale Club, Best Western, Travelocity and
Carnival Cruise Lines. The company employs more than 1,200 associates, and
was named a Top Employer in Delaware in 2007. For more information please
Barclaycard is a division of Barclays PLC, a major global financial
services provider engaged in retail and commercial banking, credit cards,
investment banking, wealth management and investment management services.
With over 300 years of history and expertise in banking, Barclays operates
in over 50 countries, employs 135,000 people, and services accounts for
over 30 million customers and clients worldwide. For further information
about Barclays, please visit http://www.barclays.com.
1 "Customer Experience Index Snapshot: Credit Card Providers"; Nov.