2014

Lloyds TSB Ramps Up Credit Card Campaigns With ClarityBlue(TM) SAND Analytic Server Hosted Customer Intelligence Solution

Heart of Customer Acquisition Program



    MONTREAL, Feb. 26 /PRNewswire-FirstCall/ --
 SAND Technology(TM) (Nasdaq:   SNDT) today released details of a program
 initially announced last year, whereby ClarityBlue(TM), its UK-based Customer
 Intelligence Systems Integration division, will help the credit card division
 of Lloyds TSB ramp up its direct mail campaigns.  Lloyds will aggressively
 target prospective customers to market its credit card accounts.  By working
 with ClarityBlue, Lloyds TSB expects to significantly reduce the amount of
 time needed to turn around the data selection of a direct mail campaign.
     The Customer Intelligence Platform, based on the SAND(TM) Analytic Server,
 will allow Lloyds TSB to access prospect data from multiple data suppliers,
 select a pool of prospects from hundreds of attributes, and reduce data
 acquisition costs.  This will provide a single-person view, which is
 capable of driving the bank's direct mail activities in a more intelligent,
 cost-effective manner.
     Previously Lloyds TSB used bureau services, the standard market approach,
 to handle its direct marketing campaigns.  Using ClarityBlue's hosted
 platform, Lloyds TSB has considerably shortened campaign turnarounds,
 introduced full mailing history for all mailed names, and has enabled
 multi-supplier data access while providing the ability to profile its existing
 customer base. ClarityBlue will also give Lloyds TSB full contact history,
 allowing Lloyds TSB to benchmark different data suppliers against each other
 as well as against campaign expectations.
     Lloyds TSB's prospect information will now be hosted and managed on
 ClarityBlue's Customer Intelligence Platform.  It is this unique approach that
 allows ClarityBlue to offer a full client service enabling the credit card
 division of Lloyds TSB to manage the data efficiently and reduce the amount of
 time needed to execute its direct mail campaigns.  This enables the company's
 marketers to carry out more campaigns faster, smarter and more cost
 effectively than before.
     Mark Austin, Head of Card Program Management, at Lloyds TSB, said: "In an
 aggressive marketplace, where we are seeing very demanding customer
 acquisition targets, we need a service that will transform our direct mail
 campaigns. Now these will be quicker, more cost-effective and we will be
 smarter in the way we target our prospective customers."
     Duncan Painter, President of ClarityBlue, added: "Large financial
 organizations with millions of prospective customers are increasingly turning
 to Customer Intelligence to streamline their direct mail campaigns.  It is an
 exciting time to be working with Lloyds TSB as the company accelerates its
 direct marketing program, and the deal strengthens ClarityBlue's presence in
 this sector."
 
     About the SAND(TM) Analytic Server
     An optimized platform for high-performance analytic applications, the
 SAND(TM) Analytic Server integrates virtually unlimited volumes of data from a
 variety of sources -- data warehouses, operational systems, and legacy or
 third-party databases -- in a fully-indexed analytical repository that can be
 rapidly deployed and quickly and easily accessed by business users.  It boosts
 the performance of existing Business Intelligence architectures while reducing
 the need for involvement of specialist data management staff.
     The SAND Analytic Server is highly scalable to accommodate growth, fast
 and simple to update to accommodate business change, and fully supports
 24x365 operations -- delivering on the promise of analytics @ the speed of
 business(TM) by immediately showing tangible business benefits and high
 overall return on investment.
 
     About Lloyds TSB
     Lloyds TSB is one of the leading UK-based financial services groups,
 whose businesses provide a comprehensive range of banking and financial
 services in the UK and overseas.  At the end of 2002, the group's assets
 totaled 252 billion pounds ($407 billion) and market capitalization was
 24.8 billion pounds ($40 billion).  There are over 79,000 employees in over
 2,000 branches in the UK and an overseas presence in a number of major
 overseas markets.  Lloyds TSB is the only UK bank to hold Moody's AAA rating.
 
     About SAND Technology(TM)
     SAND Technology empowers organizations worldwide with a better
 understanding of their business through a better understanding of their
 business data.  SAND Analytic Server-based solutions include CRM analytics,
 web analytics, and other specialized "Business Intelligence" applications for
 government and security, healthcare, supply chain management, inventory and
 production optimization, financial analysis, and strategic planning.  SAND's
 customer intelligence division, ClarityBlue(TM), is a world leader in
 providing large-scale CRM analytics systems integration solutions.
     SAND Technology has offices in the United States, Canada, the United
 Kingdom and Central Europe, and is traded on NASDAQ under the symbol SNDT.
     For more information on Sand Technology visit http://www.sand.com .
 
     Sand Technology, Nucleus, Nucleus Server, N: VECTOR, Nucleus Exploration
 Warehouse, Nucleus Exploration Mart, Nucleus Exploration Data Warehouse,
 Nucleus Octopus and MPSO are registered trademarks and, Nucleus Virtual
 Database (VDB), Nucleus Powered!, Nucleus E!, Nucleus Adviser, Sand Analytic
 Server, Sand Analytic Warehouse, Analytics @ the Speed of Business, and
 ClarityBlue are trademarks of Sand Technology Inc.  Other trademarks are the
 property of their respective owners.
 
     Certain statements contained in this press release are "forward-looking
 statements" within the meaning of the United States Private Securities Reform
 Act of 1995 and are intended to be subject to the safe harbour protection
 provided by this Act. Such forward-looking statements are based on reasonable
 assumptions and current expectations, but involve known and unknown risks and
 uncertainties.  Some assumptions may not materialize and unanticipated events
 may occur which could cause actual results to differ materially from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements.  Competitive pressures, availability and cost
 competitiveness of competing products, timing of significant orders,
 management of potential growth, risks of new business areas, international
 expansion, decreased demand for computer software and services due to
 weakening economic conditions and market acceptance of the Sand Nucleus
 Product Suite are important factors which could cause actual results to differ
 materially from those projected.  More information about factors that
 potentially could affect Sand's financial results is included in Sand's
 current Annual Report and in Sand's reports to the Securities and Exchange
 Commission.
 
 

SOURCE SAND Technology
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