Lloyds TSB Ramps Up Credit Card Campaigns With ClarityBlue(TM)
SAND Analytic Server Hosted Customer Intelligence Solution
Heart of Customer Acquisition Program
MONTREAL, Feb. 26 /PRNewswire-FirstCall/ -- SAND Technology(TM) (Nasdaq: SNDT) today released details of a program initially announced last year, whereby ClarityBlue(TM), its UK-based Customer Intelligence Systems Integration division, will help the credit card division of Lloyds TSB ramp up its direct mail campaigns. Lloyds will aggressively target prospective customers to market its credit card accounts. By working with ClarityBlue, Lloyds TSB expects to significantly reduce the amount of time needed to turn around the data selection of a direct mail campaign. The Customer Intelligence Platform, based on the SAND(TM) Analytic Server, will allow Lloyds TSB to access prospect data from multiple data suppliers, select a pool of prospects from hundreds of attributes, and reduce data acquisition costs. This will provide a single-person view, which is capable of driving the bank's direct mail activities in a more intelligent, cost-effective manner. Previously Lloyds TSB used bureau services, the standard market approach, to handle its direct marketing campaigns. Using ClarityBlue's hosted platform, Lloyds TSB has considerably shortened campaign turnarounds, introduced full mailing history for all mailed names, and has enabled multi-supplier data access while providing the ability to profile its existing customer base. ClarityBlue will also give Lloyds TSB full contact history, allowing Lloyds TSB to benchmark different data suppliers against each other as well as against campaign expectations. Lloyds TSB's prospect information will now be hosted and managed on ClarityBlue's Customer Intelligence Platform. It is this unique approach that allows ClarityBlue to offer a full client service enabling the credit card division of Lloyds TSB to manage the data efficiently and reduce the amount of time needed to execute its direct mail campaigns. This enables the company's marketers to carry out more campaigns faster, smarter and more cost effectively than before. Mark Austin, Head of Card Program Management, at Lloyds TSB, said: "In an aggressive marketplace, where we are seeing very demanding customer acquisition targets, we need a service that will transform our direct mail campaigns. Now these will be quicker, more cost-effective and we will be smarter in the way we target our prospective customers." Duncan Painter, President of ClarityBlue, added: "Large financial organizations with millions of prospective customers are increasingly turning to Customer Intelligence to streamline their direct mail campaigns. It is an exciting time to be working with Lloyds TSB as the company accelerates its direct marketing program, and the deal strengthens ClarityBlue's presence in this sector." About the SAND(TM) Analytic Server An optimized platform for high-performance analytic applications, the SAND(TM) Analytic Server integrates virtually unlimited volumes of data from a variety of sources -- data warehouses, operational systems, and legacy or third-party databases -- in a fully-indexed analytical repository that can be rapidly deployed and quickly and easily accessed by business users. It boosts the performance of existing Business Intelligence architectures while reducing the need for involvement of specialist data management staff. The SAND Analytic Server is highly scalable to accommodate growth, fast and simple to update to accommodate business change, and fully supports 24x365 operations -- delivering on the promise of analytics @ the speed of business(TM) by immediately showing tangible business benefits and high overall return on investment. About Lloyds TSB Lloyds TSB is one of the leading UK-based financial services groups, whose businesses provide a comprehensive range of banking and financial services in the UK and overseas. At the end of 2002, the group's assets totaled 252 billion pounds ($407 billion) and market capitalization was 24.8 billion pounds ($40 billion). There are over 79,000 employees in over 2,000 branches in the UK and an overseas presence in a number of major overseas markets. Lloyds TSB is the only UK bank to hold Moody's AAA rating. About SAND Technology(TM) SAND Technology empowers organizations worldwide with a better understanding of their business through a better understanding of their business data. SAND Analytic Server-based solutions include CRM analytics, web analytics, and other specialized "Business Intelligence" applications for government and security, healthcare, supply chain management, inventory and production optimization, financial analysis, and strategic planning. SAND's customer intelligence division, ClarityBlue(TM), is a world leader in providing large-scale CRM analytics systems integration solutions. SAND Technology has offices in the United States, Canada, the United Kingdom and Central Europe, and is traded on NASDAQ under the symbol SNDT. For more information on Sand Technology visit http://www.sand.com . Sand Technology, Nucleus, Nucleus Server, N: VECTOR, Nucleus Exploration Warehouse, Nucleus Exploration Mart, Nucleus Exploration Data Warehouse, Nucleus Octopus and MPSO are registered trademarks and, Nucleus Virtual Database (VDB), Nucleus Powered!, Nucleus E!, Nucleus Adviser, Sand Analytic Server, Sand Analytic Warehouse, Analytics @ the Speed of Business, and ClarityBlue are trademarks of Sand Technology Inc. Other trademarks are the property of their respective owners. Certain statements contained in this press release are "forward-looking statements" within the meaning of the United States Private Securities Reform Act of 1995 and are intended to be subject to the safe harbour protection provided by this Act. Such forward-looking statements are based on reasonable assumptions and current expectations, but involve known and unknown risks and uncertainties. Some assumptions may not materialize and unanticipated events may occur which could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Competitive pressures, availability and cost competitiveness of competing products, timing of significant orders, management of potential growth, risks of new business areas, international expansion, decreased demand for computer software and services due to weakening economic conditions and market acceptance of the Sand Nucleus Product Suite are important factors which could cause actual results to differ materially from those projected. More information about factors that potentially could affect Sand's financial results is included in Sand's current Annual Report and in Sand's reports to the Securities and Exchange Commission.RELATED LINKS
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