BOSTON, April 7, 2016 /PRNewswire/ -- Localytics, a leading mobile engagement platform, today announced it is working with Salesforce to bring deeper intelligence to marketing automation by integrating the Localytics platform with Salesforce Marketing Cloud. The integration enables companies to strengthen their marketing automation strategies by sharing rich customer data for deeper targeting and for developing cross-channel journeys that reach mobile users at all stages of their lifecycle.
"Salesforce is committed to helping our customers build the best relationships with their users," says Bryan Wade, Chief Product Officer of Salesforce Marketing Cloud. "We're pleased to welcome Localytics to our Partner Program to help strengthen our customers' understanding of their users' mobile moments."
The Localytics integration with Salesforce Marketing Cloud brings together two rich sets of user data, advanced targeting capabilities and access to key marketing channels, giving marketers more power for their marketing automation. The integration synchronizes Localytics' mobile user data with Salesforce Marketing Cloud contact data, enabling customers to use the mobile data for better targeting of email campaigns. Likewise, Salesforce Marketing Cloud contact data is shared with Localytics' user profiles, which can then be combined with Localytics' mobile analytics and marketing channels like push and in-app messaging, for creating personalized mobile engagement campaigns.
Companies can use the integration for engaging users and building better cross-channel experiences by:
- Sending opt-in emails to contacts from Salesforce Marketing Cloud who have disabled push notifications
- Emailing app users who have been identified as high app churn risks in the Localytics platform
- Creating multi-touch, cross-channel marketing campaigns targeted at people with low Net Promoter Scores
"Localytics delivers a high level of mobile marketing and user insights in the marketing automation cloud," said Raj Aggarwal, CEO of Localytics. "We're excited to partner with Salesforce to bring a deeper level of intelligence to our shared customers, helping them to create personalized, relevant experiences for their users."
For more information about Localytics' partnership with Salesforce, visit Localytics.com.
Salesforce is among the trademarks of salesforce.com, inc.
Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.
Contact: Alex Ingram, Localytics@inkhouse.com, (781) 966-4100
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