Localytics Lets iPhone, Android and BlackBerry App Developers Glean Deep Customer Insights in Real-time with Vertica

BILLERICA, Mass., Dec. 1 /PRNewswire/ -- Localytics provides a mobile analytics solution that gives app developers real-time dashboards and the deepest insights into how customers use their applications so they can quickly test new strategies to drive sales, drill-down into their users' experiences and deliver a more successful mobile app, thanks in part to Vertica.

Boston-based Localytics is using the Vertica Analytic Database on the Cloud to power its real-time mobile analytics platform for iPhone, BlackBerry and Android applications. Other systems like Windows Mobile, Palm Pre and Symbian will be supported soon. The platform enables developers to quickly identify opportunities and problems by analyzing all facets of how consumers use their mobile apps.

Who are my most loyal customers? Where should I spend my marketing dollars? On which devices is my app most popular? What caused the app to freeze up? Which features do users like the most? Where should I invest my R&D hours? Localytics helps developers answer questions like these through pre-defined reports and the ability to access all of their detailed user data to custom chart, filter or segment metrics in any meaningful way.

As Localytics' business took off, the data deluge was quickly overrunning the computational limitations of its existing MySQL-based data warehouse. The company collects millions of data points per day from millions of mobile phone users, and those numbers are increasing rapidly. After evaluating a number of business intelligence and OLAP technologies, Localytics selected Vertica due to its ability to deliver real-time query performance on massive amounts of data in an affordable and convenient software-as-a-service (SaaS) offering.

"We have gained more than a 10x performance improvement in query speeds using Vertica," said Andrew Rollins, chief software architect at Localytics. "Our customers tend to be large brand developers of the most popular apps who demand sophisticated, customizable mobile analytics capabilities. Vertica is helping us solidify our reputation as the premiere platform for deeper, real-time mobile app analytics."

Rollins added that Vertica's strong data compression was also instrumental in helping tame Localytics' huge data volumes. The on-disk data storage used by the MySQL data warehouse was reduced by approximately 85% using Vertica.

Vertica for the Cloud is an on-demand version of the company's blazingly fast, MPP-based columnar database hosted on public clouds like Amazon's Elastic Compute Cloud (Amazon EC2). This pay-as-you-go approach enables Localytics to create a large, high-performance analytic solution and scale up effortlessly as its customer roster grows, without upfront data center costs and delays.

"Localytics has built a unique mobile analytics platform that is both fast and flexible for tracking mobile apps across multiple platforms. Having access to the real-time data analysis Vertica provides is critical to their business and the flexibility of our SaaS offering fits their business model," said Omer Trajman, director for cloud and virtualization at Vertica. "They gain all the benefits of the Vertica Analytic Database including performance, high availability, data center cost savings and faster deployment -- without the risk and huge capital expenditures of building a traditional data warehouse."

About Localytics

Localytics offers a leading mobile analytics platform that gives mobile app publishers a real-time dashboard, the deepest insights and transparency they need to improve their businesses. Founded by application analytics experts, Localytics provides the only real-time service, user-level detail and open source SDK demanded by the top mobile applications. Localytics is headquartered in Cambridge, Mass. For more information, visit the company's Web site at http://www.localytics.com.

About Vertica

Vertica Systems is the market innovator for high-performance analytic database management systems that run on industry-standard hardware. Co-founded by database pioneer Dr. Michael Stonebraker, Vertica has developed column-oriented analytic database technology with an MPP architecture that lets companies of any size store and query very large databases orders of magnitude faster and more affordably than other solutions. The Vertica Analytic Database is available as software only, as a hardware based appliance, as a virtual appliance on VMware or online as a cloud computing solution. The technology's unmatched speed, scalability, flexibility and ease of use helps Vertica's 100+ customers including JP Morgan Chase, Verizon, Mozilla, Comcast, Level(3) Communications and Vonage capitalize on business opportunities in real time. Vertica is headquartered in Billerica, Mass. For more information, visit the company's Web site at http://www.vertica.com.

SOURCE Vertica

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