LIVINGSTON, N.J., July 31, 2013 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of Nielsen's Item Rank Report indicating LOGIC is outperforming its competitors in the second quarter of 2013 for sales per point of distribution. Just six months after an independent survey found LOGIC to be the best-selling and most popular electronic cigarette brand in New York City, the total U.S. Nielsen Item Rank Report is more evidence to support the company's solid, continuous growth.
According to the Nielsen Item Rank Report ending 07/06/2013, LOGIC ranked first, second and third in SKUs for dollar sales per point distribution across the United States. In addition to the top three, LOGIC also holds nine of the top 14 SKUs in the U.S. The Nielsen Item Rank Report is based on sales from convenience stores nationwide.
"We are thrilled with the latest reports that continue to illustrate that LOGIC has become the preferred e-cigarette among Americans. LOGIC offers a smarter alternative to traditional cigarettes and it is great to see that smokers across America are converting to a quality product," said Eli Alelov, CEO of LOGIC Technology. "We are confident that, as the category continues to grow, existing and future customers will appreciate the superior products that we offer."
The electronic cigarette industry is rapidly growing and was recently reported to support revenues reaching $600 million and projected to reach $1 billion by year's end. LOGIC's superior products and innovations have contributed to its tremendous sales growth. According to Wells Fargo Securities C-Store Scanner Data Summary, LOGIC has risen 887 percent as of 07/06/2013 over the prior year in unit sales.
LOGIC e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide as well as on the company's web site. For more information about LOGIC Technology, visit www.LogicEcig.com.
LOGIC calculation is based in part on data reported by Nielsen through its Service for the Total Anti-smoking Product category for the 4-week period ending 07/06/2013, for the Total US market and Total Convenience channel. Copyright © 2013, The Nielsen Company.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand to mouth motion and vapor release, while avoiding 4,000 toxins that are in cigarettes. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology