LoJack Corporation Announces 'Teen Smarts' Guide to Help New Drivers with Personal Safety & Vehicle Security

Expands LoJack's Education Initiative; Adds Teen Focus to Company's Online

Knowledge Center for Vehicle Security



01 Aug, 2006, 01:00 ET from LoJack Corporation

    WESTWOOD, Mass., Aug. 1 /PRNewswire-FirstCall/ -- LoJack Corporation
 (Nasdaq:   LOJN) today unveiled the newest addition to its education
 initiative, "Teen Smarts," a quick-read guide designed to provide new
 drivers with important information to keep themselves and their passengers
 safe, while at the same time protect their vehicles from theft. The effort
 is an expansion of LoJack's ongoing education initiative, which includes
 booklets, surveys, statistics and seminars on theft protection for cars,
 construction equipment and motorcycles -- all housed on the company's
 online Knowledge Center for Vehicle Security.
     "Teen Smarts" comes on the heels of a study on teen driving
 commissioned by the National Highway Traffic Safety Administration, which
 is focusing national attention on the many issues surrounding teen driving,
 including fatal crashes involving young drivers and teen driving
 restrictions.
     "Getting a driver's license is one of the most exciting milestones in a
 teen's life and is also a time that demands an entirely new level of
 responsibility," said Richard T. Riley, LoJack Corporation's President and
 COO. "That's why LoJack developed its 'Teen Smarts' booklet, which includes
 important reminders on personal safety behind the wheel, as well as
 information on how to keep your vehicle safe from today's sophisticated
 thieves. The booklet leverages the experience we've gained over our 20
 years in business. It's also a helpful tool for parents to give to their
 new teenage drivers."
     "Teen Smarts" provides eye-opening information about issues new drivers
 need to know, including facts such as:
     * Approximately two-thirds of teens killed in vehicle crashes were not
       wearing seatbelts
     * About 44% of all teen deaths were attributed to vehicle crashes
     * In the US alone, one vehicle is stolen every 25.5 seconds
     * Auto theft costs the public more than $7.6 billion annually in lost
       assets
 
     The Knowledge Center for Vehicle Security: An Education Destination
     The booklet, the fourth in the series, is part of LoJack's education
 initiative and featured in the Knowledge Center for Vehicle Security
 section of LoJack's website. LoJack also offers "Bike Smarts," which is
 designed for motorcycle enthusiasts; "Site Smarts," which addresses
 protection of commercial equipment; and the original "Street Smarts,"
 geared for drivers of any age. All of the booklets are available for
 downloading. Along with the booklets, the Knowledge Center for Vehicle
 Security provides Fast Facts, Surveys, Studies & Stats, and Tips & Tools.
 To access the Knowledge Center, go to http://www.lojack.com and click on
 the box entitled "Get the Facts on Vehicle Theft."
     About LoJack Corporation
     LoJack Corporation, the company that invented the stolen vehicle
 recovery market, leverages its superior technology, direct connection with
 law enforcement and proven processes to be the undisputed global leader in
 tracking and recovering valuable mobile assets. The company's Stolen
 Vehicle Recovery System delivers a better than 90 percent success rate in
 tracking and recovering stolen cars and trucks and has helped recover more
 than $3 billion in global assets. The system is uniquely integrated into
 law enforcement agencies in the United States that use LoJack's in-vehicle
 tracking equipment to recover stolen assets, including cars, trucks,
 commercial vehicles, construction equipment and motorcycles. Today LoJack
 operates in 26 states and the District of Columbia, and in more than 27
 countries throughout Europe, Africa, Latin America and Asia.
     Contacts:
     Paul McMahon                  Jeanne Bock               Laura Feng
     LoJack Corporation            Tier One Partners         Tier One Partners
     781-251-4130                  781-861-5249              978-975-1414
 
 

SOURCE LoJack Corporation
    WESTWOOD, Mass., Aug. 1 /PRNewswire-FirstCall/ -- LoJack Corporation
 (Nasdaq:   LOJN) today unveiled the newest addition to its education
 initiative, "Teen Smarts," a quick-read guide designed to provide new
 drivers with important information to keep themselves and their passengers
 safe, while at the same time protect their vehicles from theft. The effort
 is an expansion of LoJack's ongoing education initiative, which includes
 booklets, surveys, statistics and seminars on theft protection for cars,
 construction equipment and motorcycles -- all housed on the company's
 online Knowledge Center for Vehicle Security.
     "Teen Smarts" comes on the heels of a study on teen driving
 commissioned by the National Highway Traffic Safety Administration, which
 is focusing national attention on the many issues surrounding teen driving,
 including fatal crashes involving young drivers and teen driving
 restrictions.
     "Getting a driver's license is one of the most exciting milestones in a
 teen's life and is also a time that demands an entirely new level of
 responsibility," said Richard T. Riley, LoJack Corporation's President and
 COO. "That's why LoJack developed its 'Teen Smarts' booklet, which includes
 important reminders on personal safety behind the wheel, as well as
 information on how to keep your vehicle safe from today's sophisticated
 thieves. The booklet leverages the experience we've gained over our 20
 years in business. It's also a helpful tool for parents to give to their
 new teenage drivers."
     "Teen Smarts" provides eye-opening information about issues new drivers
 need to know, including facts such as:
     * Approximately two-thirds of teens killed in vehicle crashes were not
       wearing seatbelts
     * About 44% of all teen deaths were attributed to vehicle crashes
     * In the US alone, one vehicle is stolen every 25.5 seconds
     * Auto theft costs the public more than $7.6 billion annually in lost
       assets
 
     The Knowledge Center for Vehicle Security: An Education Destination
     The booklet, the fourth in the series, is part of LoJack's education
 initiative and featured in the Knowledge Center for Vehicle Security
 section of LoJack's website. LoJack also offers "Bike Smarts," which is
 designed for motorcycle enthusiasts; "Site Smarts," which addresses
 protection of commercial equipment; and the original "Street Smarts,"
 geared for drivers of any age. All of the booklets are available for
 downloading. Along with the booklets, the Knowledge Center for Vehicle
 Security provides Fast Facts, Surveys, Studies & Stats, and Tips & Tools.
 To access the Knowledge Center, go to http://www.lojack.com and click on
 the box entitled "Get the Facts on Vehicle Theft."
     About LoJack Corporation
     LoJack Corporation, the company that invented the stolen vehicle
 recovery market, leverages its superior technology, direct connection with
 law enforcement and proven processes to be the undisputed global leader in
 tracking and recovering valuable mobile assets. The company's Stolen
 Vehicle Recovery System delivers a better than 90 percent success rate in
 tracking and recovering stolen cars and trucks and has helped recover more
 than $3 billion in global assets. The system is uniquely integrated into
 law enforcement agencies in the United States that use LoJack's in-vehicle
 tracking equipment to recover stolen assets, including cars, trucks,
 commercial vehicles, construction equipment and motorcycles. Today LoJack
 operates in 26 states and the District of Columbia, and in more than 27
 countries throughout Europe, Africa, Latin America and Asia.
     Contacts:
     Paul McMahon                  Jeanne Bock               Laura Feng
     LoJack Corporation            Tier One Partners         Tier One Partners
     781-251-4130                  781-861-5249              978-975-1414
 
 SOURCE  LoJack Corporation