NEW YORK, Sept. 21, 2015 /PRNewswire/ -- lokai, a lifestyle accessory symbolizing the importance of finding balance and staying centered along life's journey, is proud to announce its official partnership with Susan G. Komen®. The #lokaihero campaign officially kicks off October 1st, in conjunction with National Breast Cancer Awareness Month. Joining the crusade to save lives and end breast cancer forever, lokai has created a limited-edition pink bracelet to benefit Susan G. Komen®. Through October 31st, 2015, lokai will donate $1 to Komen for every pink lokai sold, with a guaranteed minimum donation of $250,000. The limited-edition pink lokai bracelet represents a multifaceted breast cancer awareness initiative intended to support Komen's mission. lokai is proud to partner with Komen, an organization funding more research than any other private non-profit outside the U.S. government, and providing real-time assistance and support to women and families going through breast cancer.
"As an official partner of the Susan G. Komen and multi-Race sponsor of Race for the Cure®, lokai is honored to have been chosen to create a special limited-edition pink lokai bracelet," said Steven Izen, Founder and CEO of lokai. "lokai's inspirational bracelet is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows, making this collaboration a perfect fit. We are proud to say that we have already raised more than $400,000 for Susan G. Komen®, surpassing our $250K promise and bringing us nearly halfway to reaching our $1M goal."
Founded in 2013, lokai has committed to donating 10% of its net profits to a variety of non-profit organizations. To further raise awareness for Susan G. Komen®, lokai encourages supporters to Instagram a photo that answers the question "Who is your lokai hero during National Breast Cancer Awareness Month?" tagging @livelokai, and @susangkomen, and by using the hashtags #livelokai and #lokaihero.
"We are delighted to be partnering with lokai," said Dr. Judy Salerno, Komen President and CEO. "Their fashionable pink bracelets are bringing breast cancer awareness to people of all ages and walks of life. With more than 230,000 cases of breast cancer being diagnosed in the U.S. this year alone, programs like lokai's play a critical role in helping us fund research, support women, men and families in communities across the country, and help us move toward a world where no woman will have to worry about breast cancer."
The limited-edition pink bracelets will be sold onsite through a lokai truck stationed at Race for the Cure® events in four select cities which include Orange County, CA, on September 27th, Little Rock, AR, on October 10th, Miami/Ft. Lauderdale, FL, on October 17th and New Orleans, LA, on October 24th. The bracelets will be sold online as well at www.mylokai.com, only on Race days, before officially going on sale beginning October 1st- October 31st.
For additional information on lokai's official partnership with Susan G. Komen®, please visit the lokai page on Komen's website: http://ww5.komen.org/lokai/
About Susan G. Komen®
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $847 million in research and provided $1.8 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
lokai creates meaningful, socially responsible, lifestyle accessories that represent the importance of finding balance along life's journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth - water from Mt. Everest and mud from the Dead Sea. The lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. lokai supports this message by donating 10% of their net profit to various charitable organizations. Since launching, lokai is sold in over 160 countries. Please visit www.mylokai.com for more information.